How Can I Make Money With Articles Using Banner Advertisements?
M Romeo
When you develop a content-rich, article based website it's important to promote your website well so that you get targeted, qualified customers to experience your website. One often overlooked way of marketing your website is to use banner advertisements among your other promotional methods.
Banner Ads and What they Can do
In case you don't know what a banner ad is, it's usually a large graphic at the top of someone's web site, that if you click it takes you to another web page. It's a way of getting traffic from a related website and getting them to your own website with a compelling offer/promotion, etc. Monthly fees can get very hefty on very high traffic sites, in some instances going to $5,000-10,000 a month. However, in most cases you can buy banners for as little as $20-100 a month. There are also free banner exchanges programs that can help you save some money. We'll examine the benefits of each type of banner advertising methods.
Free Banner Exchanges
Increasingly popular are the free banner exchanges, where you and another website owner agree to exchange banners. Your banner will be placed on their website, and their banner will end up on your own website. While attractive, especially considering the price, there are some problems with these free exchanges. First you really have to be careful who you link with. Oftentimes there are some very low quality websites with not much traffic, and a ton of banners already on their website. It's pointless to exchange banners with a website that isn't going to provide you any value back. Which leads to the second problem with free banner exchanges. You're really limited to a small amount of banner exchanges, 1-4. Pass that point and your website starts to look entirely too crowded.
Buying Banner Ads
While banner ads can cost money, if placed strategically in a well thought out promotional plan, your banner ads can be a very wise investment. The most important factor towards placing your banner ad is making sure that the website gets good traffic, that is very relevant to your own offer. It does no good to have a banner ad about a digital camera on a website about bicycles. Second, make sure that you place your banner ad in the top third of the web page in an inviting location for visitors to click on your advertisement. Last, make sure that the website doesn't have tons of other banners or links out to your competitors, as this will dilute the effectiveness of your ad.
A website promotion strategy can be helped with effective banner ad placement. Make sure you place interesting and intriguing ads on quality sites for highest effectiveness. Hopefully the above tips have given you some help to implement your banner ad strategy. Good luck, and happy placement.
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