An Online Merchant Bundles His Products...and Is Proud
Rick London
As an online merchant who sells unique funny maternity and infant wear I understand the importance of bundling products. It not only helps create sales, but more importantly makes the customer happier. Because I can bundle, I'm able to sell something that wouldn't otherwise exist in the marketplace, and something much more memorable than what already exists.
In the landmark case in which Netscape went after Microsoft for bundling Internet Explorer was the first I'd really heard of a complaint against bundling. One of the most important aspects of creating a product is learning to bundle it. It's taught in every major business school.
If I'm not mistaken, Henry Ford (or one of the big car manufacturers began bundling cars with "extras"). Every car we buy today is bundled. That means "added on features" that are standard, so the consumer does not have to buy them separately. Air-conditioning would be one example.
Home theater systems add a remote control. More bundling.
Microsoft had to spend a lot of money defending itself in this case, and, though didn't come out smelling like a rose, didn't have to completely comply with the total complaint. Many legal scholars quoted the case as frivilous as did the Wall Street Journal.
A PC without an operating system, for instance, is like a fish without a bicycle (with apologies to Gloria Steinem..her quote). But I digress.
I have nothing against Netscape, and, in fact, I think they make a very good browser. But I do question, not based on expertise, but on business studies and even being a consumer, why, the fact that I.E is bundled, is so bad? The question has never been fully-answered to me.
bundling my maternity and infant wear, and matching gifts (and even coffee mugs), I give the baby and parents an opportunity to not only express who they are, but do it together in a way that is so much fun to be captured in video and photography. So I am very proud of bundling my funny baby clothes with matching funny dog sweaters, coffee mugs, gifts, collectibles, and even humorous maternity wear.
Speaking of taking pictures, I've never bought a camera that didn't have a lens attached. (more bundling).
In maternity and baby wear there are many choices. But only one choice gives you a true Kodak Moment and predicts the baby's future career
http://www.mirthgirthbirth.com/Bundled-Maternity-Wear/) Funky Infant Wear,, and
http://www.ricklondoncollection.com/funny-gifts/) Gifts From Rick London Collection
