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What Is A Squeeze Page? |
By:
James M. Crosswell |
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What Is A Squeeze Page?
James M. Crosswell
Squeeze pages help Internet marketers a great way to capture email addresses in order to build a profitable list. When used correctly they provide a simple way to increase your sales and increase the number of people opting into your marketing list.
A squeeze page is used to give your visitor a small overview of your website and what you are offering at the same time stimulating them to opt into your mailing list.
Included in your squeeze page is usually a web form that gathers information your visitor types in and sends the information to your autoresponder which will in turn send out prewritten emails out to your subscriber on a predetermined timeline.
Best practice is to build the page with an alluring title and some information concerning the product or service you offer on your main page. Using all of these features will ensure that more people will sign up on your squeeze requesting more information from you about what you are promoting or offering.
Squeeze pages are meant to be nice looking and very smooth with the intent of having your visitor give you their information so you can send them something ranging from a piece of software or a free report that will be delivered by your autoresponder system automatically.
In a nutshell, you should have an enticing title on a good looking page that conveys to your visitor what you are offering them to sign up and how what you are offering will improve their life or business.
That's it. Using a squeeze page you can get a visitor's email address and name so that you can put them on your optin list. Your optin list is the bread and butter of your internet marketing business.
In pursuing wealth in internet marketing, squeeze pages are a necessary part of your strategy. When your visitors opt in they are giving you permission to market to them via email and you will be avoiding any legitimate claims of SPAM. You will be offering them a way to opt out of your list when you use the more popular autoresponder systems.
The more popular autoresponders that you can use normally make you use the double opt in method for adding people to your mailing lists. Double opt in means your visitor will sign up on your page, this is opt in #1, and then receive a confirmation email with a link that they must click on to confirm they want to receive email from you, this it the opt in #2 making the whole process a double opt in process.
Most of the time, you will not need to worry about people trying to bypass your sign up process to get your product or report without signing up, however, you may want to consider using tools to encrypt your squeeze page to make sure people are following the sign up process correctly.
As you can see it makes sense to learn how to implement squeeze pages on all your sites. Then you have to make sure you use this knowledge and actually implement them!
Once you start building a list you want to give your subscribers useful information or products to show good will. You don't want to be a marketer that just hammers your mailing list with offers while never really giving them anything useful. It turns off potential customers and you will lose sales if you beat your list up too bad.
http://www.jamescrosswell.com/ James M. Crosswell writes about marketing on the internet in his blog. You can learn more about http://cashingim.com/ASB10/index.phpl ) Sqeeze Pages by checking out his sites and reading up on them.
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Article Source: http://www.statssheet.com/articles/article65163.html |
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