Do You Know The Importance Of Keywords?
Jimmy Torres
Both your keyword density and positioning play significant factors when it comes to optimizing your articles for MSN, Yahoo, and Google. A special technology that indexes your article in the search engines known as 'spiders', crawl over your article in a fashion that makes it critical to post your keywords in certain areas of the article, so that if someone does a search on your keyword, your article will come up in the search results.
So what is a keyword?
A keyword is a significant word that you post in your article multiple times. When a spider crawls your article, it recognizes that your article contains your specific word a number of times, which then assumes that your article will be useful to people searching for that keyword.
Optimizing your article too much
Placing your keyword excessively in your article is called 'keyword stuffing'. When you practice this method, the spiders will detect that you are trying to manipulate the search engines so that you can rank high for that keyword. When this occurs, your article will get penalized and possibly banned forever from any search engines.
Keyword Density
Keyword density equals the number of times you've placed your keyword in your article. Typically, writers go by a percentage to determine how many times they will place a keyword in their article. Let's say you wrote a 1000 word article and you want to gain a 4% keyword density; you will need to put your keyword in your article 40 times. My personal preference is to never go less than 3% and no higher than 5% for my keyword density. Keep in mind, you will come across many resources on the web that tell you that you should use 'x' amount of percentage than another along with a good reason to go with it, but at the end of the day, it's your call. Use what works best for you so long as you aren't keyword stuffing.
The Percentage of Density
No matter what density percentage you pick, remember that it's vital to place your keywords in the beginning as much as the end of your article so that you can create an hour glass effect. Just keep in mind that having the right keyword density in your article will most likely result in that article making you money because it will be placed high in the search engine results and attract more interested readers.
If you use the strategies that I've mentioned in this article, there is no reason why you shouldn't gain top search engine rankings. Be sure to submit your articles to multiple directories to gain maximum exposure and dominate the search engine display results.
Jimmy Torres is the team leader of a red hot business named http://myinternetbusinessteam.org/ MyInternetBusiness. To discover how to dominate keyword research with article marketing, go to http://myinternetbusinessteam.blogspot.com/ MyInternetBusiness.
|
