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3 Most Common Reasons People Fail At Article Marketing... |
By:
Aaron Anderson |
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3 Most Common Reasons People Fail At Article Marketing...
Aaron Anderson
Some people say article marketing doesn't work anymore. Which that might be true if you just write crap and expect people to love you for it. If you do it correctly it still works and could be one of your most powerful promotion strategies. Here are three common article marketing mistakes.
1. Confusing the reason for writing articles with the reason for promoting your business with articles.
There are several reasons for promoting your business with articles but their is only one reason for writing articles.
Let's begin by discussing the purpose of promoting your business through article marketing. Articles can bring a lot of visitors to your site. No matter what topic your articles cover, you will be seen as an expert on that topic. While this is great, it can't be the sole reason for writing articles. So what should your focus be in writing articles?
The only reason you should write article is to provide value to your readers. If you have any hidden agendas it will be pretty obvious. And no one likes hidden agendas. If that's the case you might as well not waste your time.
If readers find good value in the articles you write, they will trust you so provide it for them. The resource box is the place to let them know you have a website with additional information.
2. Using less than an article's full potential.
After you write an article, then what do you do? Your next step is to make certain your resource box is enticing. It will do you no good if you produce marvelous articles but no one clicks the links in you resource box. Provide a reason for readers to want to click the link to your site.
Another technique for increasing the effectiveness of your articles is putting your keywords as the hyper-link text in your resource box. That way you will not only get visitors directly from clicking through the link to your website but also indirectly by helping your website rank in the search engines.
After your article is prepared, submission to article directories is next. And that's it, right? WRONG!
This is where most people get it wrong. Then you must submit your article to individual web publishers. Most of the people visiting article directories are just people submitting their own articles. Individual web publishers will post your article on their websites or submit it to their lists were actual people will read your article.
3. Writing articles that aren't helpful to the reader
If your articles are of little use to readers, one of two things will happen. And your online business won't be helped by either of them.
The first thing is that no one is going to trust you after reading your article. And that's assuming that they finished reading your article. Which they probably won't. More than likely they'll just leave.
Second, anyone putting your article on their site is not even going to be considered. If they put your article on their site, they would be risking their own reputation. They will lose trust if they put an article up that is garbage. This means you won't get much in the way of links either. So it would be a waste of time.
Article marketing isn't dead. Far from it. Doing it right takes more time but there are great benefits to be realized from it.
Author Aaron Anderson manages his own http://www.laborliberator.com/) online business. He offers tips on how to do it. Make sure you check this out if you are http://www.laborliberator.com/) starting an online business.
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Article Source: http://www.statssheet.com/articles/article64932.html |
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