All You Need To Know About Premium Rate Services
David Smythe
This article provides the details of premium rate services. Also included are the types of service, and control, use, and cost aspects.
Known as PRS, premium rate services are premium telephone services, which offer information, news, and entertainment. This service is charged to your phone bill at the end of each day. You can access this service in a number of ways, such as through your land-line phone, a fax machine, a personal computer, or even your mobile phone. Rates are normally higher than a regular number. That is the reason it is called a premium service.
As mentioned above, the charges are billed to your phone bill and the revenue generated is shared between the communications provider of the content. The premium rate services are used as a medium for a wide range of revenue generating business. The most common users of this premium service are the various competitions, technical helpdesk, phone chats, information and directory enquiry services. Also an important user of this service are the voters who use this to caste their vote or voice their opinions.
These services are provided on '09' dialing code. However for the mobile services the option is a bit different. They come as four or five-digit access codes and followed by an alphabetic key word. (Example, 87654 ABCDEF)
The premium rate services can be pre-recorded programs or live services depending on the content and service of the product or service. All the premium rate services are controlled by ICTIS, the Independent Committee for the Supervision of Standards of Telephone Information Services. It also includes the 'adult' services.
Premium rate services can be an important aspect of the Customer Relationship management of a company. The company can use these services to provide a fast response time to customer queries, with the result being a happy bunch of customers who theoretically will provide more business. This is a great marketing strategy, plus response time is almost instantaneous. A premium rate service is the best choice if the company wants customers to pay for the services. Also, the tariff is flexible and it can be tailored to the specific service provider or company.
The cost of these services varies considerably. It can range from as little as a few cents per minute to more than a dollar. If calls are made from cable networks, mobile phones, or from public payphones, costs are much higher than the advertised rates. Check with your phone service provider for rates.
The telephone company can also help you to identify the unauthorized phone calls and can help you to get some compensation. The best option is to contact your telephone company for the 'premium rate call barring' service. By availing this service no unauthorized call can be done from your phone and you do not have to pay the huge phone bills.
Premium rate services can be a boon or bane, depending on how the service is being used.
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