Turbo-charge Your Product Launch
Ray Edwards
You might be wondering, like many marketers, if product launches still work. Everybody knows the techniques, everybody knows how to do it, we all see it comingdoes the formula still work? Why do they do them?
While it's true that the "standard" product launch won't produce the way it did a year ago, the strategy of using product launches is as strong as ever.
You need to accept that all the easy pickings are gone. In order to create a successful product launch today, there are steps you need to take. Follow the formula created by Jeff Walker - it works beautifully!
Jeff Walker coordinated the launch for the Membership Site Boot Camp. Perhaps you have heard of it. This amazing launch, for which I wrote copy, earned $1.7 million in the first week alone! Yes, product launches are still a great way to make money.
I encourage you to check out Jeff's original Product Launch Formula at www.TheProductLaunchFormula.com. Even if you don't plan on purchasing his course, he still gives away great free information on this site. Visit soon!
Use the following tactics to add punch to your product launch:
Try a "reverse squeeze page". In essence, you give away free content before you ask for their opt-in information. You show readers your best information up front. At the end, tell clients, "We are creating more of this great content. If you want to get more absolutely free, send us your name and e-mail. We'll make sure you get it!" Essentially, you give before you get.
Give away your best material right up front. The mistake most marketers make is NOT giving away their best material up front. The common fear is, "If I give away my best stuff, I won't have anything to sell them!" This concept was actually pioneered by Eugene Schwartz, the great copywriter and author of Breakthrough Advertising. He found that when you give away your best product, the perceived value of your salable product goes up. What goes through people's minds is, "Wow, if this is what they're giving away, the stuff they have inside must be AWESOME!" They assume that what they haven't seen is just as good or better than what they have. Now, you may ask what happens if they get inside and discover that the product you're selling isn't as good as what you gave away? What frequently happens is you benefit from what I call the "Halo Effect". They were so impressed by the material you gave away that they credit the other material with being better than perhaps it actually is. There's nothing wrong with this - it is going on inside their nervous system with no manipulation on your part.
Share your story with your sublist. Don't e-mail them to tell them that you're going to sell to them. That's not a story - it's a statement. People love stories. Offer them personal insights into the business, tell them how the launch is progressing, or take them to blog posts. Use all the principals of influence that Jeff teaches in his course. It's worth it!
Jeff's Product Launch Formula is a wise investment, in my opinion. Use these three tips to get started on your next product launch. Not only will you gain new business, but you will also improve your conversions.
For an inside look at the techniques of a top direct response copywriter, visit the site of http://rayedwards.com/ Copywriter Ray Edwards. Claim your free podcasts, marketing tips, videos and http://rayedwards.com/ free copywriting advice. Click here for other http://www.uberarticles.com/?id=27030&b=79 unique 'copywriting' articles.
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