The Truth About Selling Melaleuca To Your Friends And Family
Diane Voisley
Melaleuca network marketing is another company that promotes selling to your friends and family under the premise of "relationship marketing". The incentive you provide as a Melaleuca sales rep will be that you are able to pass on savings to your friends and family. Since they are already using many of the products you'll provide, switching to your Melaleuca products will help both them and you.
There are so many problems with using this selling position with the first and foremost being that you have a financial stake in the offer and your friends and family knows it! From the viewpoint of your friends and family, you're selling.
The next problem with this idea of relationship marketing is that you are taught to assume that friends and family should buy from you simply because they know you. Knowing someone might seem like a good reason to give them your business, but there are still many more factors that go into a buying decision. The bottom line is that your friends and family will most likely view you as someone who's trying to make some money off of them.
As if relationship marketing couldn't be twisted any further, now you have the "three foot rule" to contend with. Basically, the "three foot rule" states that you start talking to someone within three feet of you. My friends, this is still not relationship marketing! In fact, this is a waste of time because you have no way to qualify your prospects. You'll end up talking to people who are ready to join your business or purchase your product.
Relationship marketing, when used correctly is generally not used to draw new clients into your business. If you want to gain new clients and prospects, then use a sales tactic like giving incentives as part of your marketing strategy. Give something away for free and you'll find that you'll be attracting more people to your business than ever before! Once that happens, then that's where relationship marketing is used - with people who have already made a commitment to your business by buying something or requesting more information.
Write articles that push emotional hot buttons to get your targeted consumers. Don't rely on selling to your friends and family and lose sight of the fact that you'll still need qualified leads in order to build your business to success.
As a Melaleuca representative, get all the targeted leads you want by sending people through your sales refining process. These are people who are ready and willing to purchase your product or become a part of your team.
Here's how to generate a targeted lead. Use ads or direct mail as a means to draw in interested parties. You can also find leads online by using a business website that has reviews posted about the various products within your business. As they read your reviews and other information, their interest is heightened and they contact you about your Melaleuca.com business.
Keep feeding your lead refining process. There will always be someone who doesn't want to participate in your business, but those people shouldn't be your focus. Your focus should be on finding people who do want to be a part of your business. When that happens, you will find that your business will flow more smoothly and you'll begin to see real results!
For more COSTLESS marketing and recruiting coaching that will take your
http://www.mlmbreakthrough.com/ Melaleuca Wellness Company business to the top please visit Diane Voisley's
http://mlmbreakthrough.com/2007/create-a-melaleuca-inc-niche-and-watch-product-marketing-explode/) Melaleuca Inc website! This article is available as a
http://www.uberarticles.com/?id=26582&b=79 unique content article with free reprint rights.
