Recruit Some Secret Agents To Build Your Business!
Steve Beck
When you think of the perfect business, what do you imagine? How about one that runs itself, requiring little input from you? It’s not a dream. Here’s how we make it happen.
One day, along comes a visitor to your site. She sees an invitation to your newsletter, and though she is already flooded with e-mails, she’s intrigued.
"Hey, this guy thinks the way I do! This guy actually makes sense. I think I will subscribe to his newsletter and see what he has to say."
Autoresponder number 1 does its job –it collects the e-mail address, and sends the newsletter with no input from you.
It’s really called a Contact Management Online Autoresponder, but that’s quite a mouthful. We just call him number one.
Next, your visitor checks the product reviews. Since you’ve done a great job explaining all the benefits of your product, she understands the value and decides to buy.
Immediately after she makes her purchase, she gets an e-mail. She’s delighted to learn that she has received an added bonus, a free gift with her purchase.
Autoresponder #2 has done his job.
About 7 days later, your customer gets an email asking her how she is enjoying the product. Did she find it helpful? Did it fulfill her expectations? Was it worth the price she paid? Then, the email asks her for a short testimony that you can share with others on your product web page. She emails her testimony.
Autoresponder number 3 has done its job.
Each week your customer gets another email helping them with the product and explaining things the product can do. The emails also give your customer tips on how to use the product to expand their business or how to make more beautiful scrapbooks or how to save money on their next purchase or how to build a free website with out pay...or whatever your product is about.
This kind of excellent customer service keeps your customers feeling valued. By helping them use their product, you reduce the number of returns. Even better, it keeps your business name front and center in the customer’s mind.
Autoresponder numbers 4 through 10 have done their jobs.
Of course, clients that are interested in a $10 e-book may also be interested in your more expensive home study course. Perhaps there are other opportunities for cross marketing. By tracking the preferences of each client, and speaking directly to their preferences and desires, you can increase sales.
Your customer will get personalized e-mails, recommending products similar to the ones that have already been purchased. She sees the benefits, and has been looking for this product for ages. Thank goodness you just brought it to her attention.
She clicks on the e-mail link and buys your new product. Auto responder number 11 has also worked perfectly.
Do you see the value of my secret agents, my autoresponder friends? They work all the time, even when I don’t. I can spend time with my family, sleep, develop more products, anything that pleases me, and my auto responders will keep working without me.
If only I could take them out for dinner to celebrate another record-breaking year at FamilyEBiz!
Stephen Beck teaches 7 simple repeatable steps to starting a http://www.familyebiz.com/ Christian Home Based Business. For a free CD discussing these steps, visit http://www.familyebiz.com/ Start Home Business immediately. You can get a http://www.uberarticles.com/?id=16697&b=79 unique content version of this article.
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