Niche Marketing For Bigger Profits
Ray Edwards
Today's topic is: How to tap the profit power of niche marketing.
Fred Kerr and Ed Dale made niche marketing popular with their course, "Underachiever". With the demise of the course, people thought that niche marketing was also dead. The rumor persists that you can't make a profit with this technique.
Boy, are they wrong! Niche marketing works, and can still offer you a healthy profit. Want proof? My close friend sells over the Internet to obscure markets. Using good marketing principles, he earns about $8000 every month. Even better, his business continues to grow. You can learn these same skills from Internet marketing teachers.
I have another friend, Dr. Andrew Jones, who started as a client, then a coaching student and now a friend. He started with a little $27 e-book in a niche market, and has grown it into a $15,000/month business. And it's still growing!
Want to know how it works? Through my coaching program, I can teach you how you can draw on niche markets. There are still spaces available for the next course. Visit this site at
www.rayedwards.com/letmein, 5k In 30 Days, for more information. I can't wait to see you there!
NO, I'm not trying to sell you my coaching program. Instead, I want to sell you the idea that niche marketing is an effective way to make profits and grow your business. In this article, I include five simple steps you can take to start niche marketing. Of course, this is only a broad overview, but it is enough to get you started with just a bit of work. You won't have to study marketing or spend heaps of cash to get results. All you need is a bit of work - and I know you're not afraid of a little work, are you?
Here are those 5 steps:
Find a product. I say "find" and not "create" because many people are intimidated by the thought of creating their own product (unfairly, as it turns out, since product creation is quite easy). Begin by finding private label rights packages which offer you the right to re-publish a product that has already been created. You may think these products aren't worth much, maybe because everyone has seen them, or they don't work well, or The truth is, despite the number of people who have private label sites, very few people actually use the products. Simply repackage the product with new graphics and a new title to get a great product in a short time. I promise, it's easy and fast - you can do it in less than an hour! Just pick one, and start playing. Less than an hour, I promise!
Set up your sales page and testing software. Most private label rights packages come with a pre-written sales page. Ideally, you don't want to use this forever, but it's a good place to start; then you can test it using Google's Website Optimizer and tweak it to improve your sales.
Link payment pages to Clickbank or Paypal. Both of these sites will process your payment for a nominal fee, which saves you the hassle of setting your site up to process credit cards.
Use Adwords to move traffic to your site. Start an Adwords account with Google. They offer great tutorials, so it's easy to use.
Repeat.
Ready for one last piece of advice? "How to make money online" is NOT a good niche market to start with. It is a good market, but very competitive. Instead, start with a less-competitive market. Your competition will be less sophisticated, and you will be able to earn as you learn.
For tips, tricks, and tactics of a top direct response copywriter, check out the blog of
http://rayedwards.com/ Copywriter Ray Edwards. There you'll find a podcast, video tutorials and
http://rayedwards.com/ free copywriting advice. You are welcome to reprint this article - but get your own
http://www.uberarticles.com/?id=37028&b=79 unique content version here.
