How To Split-test Sales Letters
Ray Edwards
Clients and students who read my blog often have many questions. "How do I begin testing and tracking? Can you help me split-test and track my sales copy?"
"What about Taguchi testing - do I need to use that, too? How about multi-variant testing?" As you can tell from these questions, it's a complicated subject!
Now for the good news: split-testing is easy! By using simple, yet sophisticated, split-testing techniques, you can increase your conversions and gain more business.
Today, we include a link to Website Optimizer, some of the best split-testing software on the market today. And what's even better than great software? Great FREE software! It comes from Google, one of my all-time favorite sites.
This is truly wonderful software! While it is very sophisticated, it is also easy to use. With all these features, you would expect to pay hundreds, even thousands of dollars. Not only can you use it to perform simple split-testing, it even does simple multi-variant testing too (yes, it's true!).
You can test everything - multiple headlines, sub-heads, copy, background, and graphic elements - all at once. And with statistically-reliable testing, you know that your results will be accurate.
Google's website has a great training program for this software, so I won't bother explaining how to use it. Simply follow the steps - you can do it!
This is the easiest way I know to start testing. Best of all, you will only need an hour (maybe less) to get started:
Set up a Google account. Follow the link in this article.
Start your first test. Simply follow the easy step-by-step instructions for Website Optimizer.
Get the test started. Click the button in Website Optimizer that starts your test. Once your test is under way, just click it, sit back and let Google decipher which of your headlines, which of your sub-headlines, which version of your copy will convert the most sales.
It's so easy, even a child could do it. Even better, the price is perfect!
Interested in split-testing your sales letters? Check out the Website Optimizer today, and get started!
For tips, tricks, and tactics of a top direct response copywriter, check out the blog of http://rayedwards.com/ Copywriter Ray Edwards. Claim your free podcasts, marketing tips, videos and http://rayedwards.com/ free copywriting advice. You are welcome to reprint this article - but get your own http://www.uberarticles.com/?id=17026&b=79 unique content version here.
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