How To Shatter Your Competition
Ray Edwards
I've titled this article How to Shatter Your Competition. I hope you're not offended by the sensational title, but I wanted your attention.
Despite the title, I'm really not a cut-throat kind of guy. I know there is enough wealth and opportunities for everyone. I really want everyone to succeed. I just want YOU to do better! I know you can.
Many marketers struggle just to keep up with the competition. They battle to get ahead, and see no results. In reality, the victory they seek is only about 2 mm away -- so close yet so far. Allow me to explain:
Recently, I went to a Tony Robbins event. You know, the one where they have you walk barefoot on hot coals? It was a life-changing experience for me. Now, I don't bring that up to brag about the fact that I walked on fire (well, OK, I want to brag a little bit, walking on fire is a pretty cool thing to do, you must admit!), but I bring it up to mention one of the most important things I picked up from Tony. That is the concept that the distinction between being good, or even excellent, and being off-the-charts outstanding is about 2mm of difference.
Pilots must navigate accurately. What happens if they start off 2mm off-course? Over time, they could end up miles away from their destination, maybe even miss the airport altogether!
Tony gave other examples, too. Consider the world-class plastic surgeon, a master of his craft. Considering all the documentation from all the operations he has conducted, he finds that most surgeries only need 2 mm of change or less to create a dramatic improvement in a patient's facial features.
So what does this have to do with you and your business? I believe the difference between surviving in business and thriving in business is only 2 mm. Really, it doesn't take much effort to get dramatic results.
If you can beat your competition by only 2 mm, you will win. Find out what categories matter to your customers, and make those changes. You'll be glad that you did.
Here are five simple "2 mm Changes" that will really make a difference. If you only pick three of these five, and excel at those three, you will shatter your competition. Try these ideas:
1. Improve your image. By improving the look and feel of your website, you will gain an edge over your competition.
2. Follow-Up marketing. Follow up with customers. It makes them feel as though you value their business, and can have a big impact on repeat clients.
3. Testing and Tracking. You might think your customers don't care about this, because they don't even know about it. But whether they're conscious of it or not, it does matter to them, because it's all about finding the language your customers respond to the most.
4. Adwords Campaigns. Most online marketers don't spend any time on their Adwords marketing. I've been guilty of this myself! We need to change this, because becoming 2mm better in your Adwords campaign, combined with 2 of these other 5 differences will give you the potential to slaughter your competitors!
5. Backend Sales. Find ways to keep your customers coming back for more, even after the initial sale. Your customers do not want to feel as if they are being "sold to", but they sure love "buying from"! Finding new ways to provide products or services will keep them coming back for more.
Of course, there are many ways to improve, not just the five I have listed. The point is that you only need to make small changes in three different areas to get a leg up on the competition. Try it, and see how well it works for you!
Interested in learning more? Check out today's resource, 21 Fundamentals of Online Success. Take your business to a new level by learning about the characteristics needed for success.
For an inside look at the techniques of a sought-after web copywriter, check out the blog of http://rayedwards.com/ Copywriter Ray Edwards. Claim your free podcasts, marketing tips, videos and http://rayedwards.com/ free copywriting advice. This article is available as a http://www.uberarticles.com/?id=37024&b=79 unique content article with free reprint rights.
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