Give Them What They Want
Steve Beck
You think we've got our internet business all finished, but something is missing. We chose a niche, researched that niche, found products for our niche, displayed our products to our niche, processed the orders and found more visitors from our niche. We have all the basic small business website design principles in place. What else do we do to have a successful online business?
I've been there. I've learned how to build a successful online business, and I've learned some important lessons along the way. For example, I've learned that if you offer more, you get more in return.
How many times have you bought a new DVD, sight unseen, because your favorite actor starred in the movie? Do you have a favorite author, one whose books you always buy (even in hardcover)? You like their work, and you want more. When they delivered, you couldn't wait to buy!
You wanted more and they offered it. Now, you must do the same thing. Because it is 10 times easier to sell a product or service to someone who has already bought from you. They already know you. They already trust you. And hopefully, they even LIKE you! People buy from those they know, like and trust.
So how can this help you? Well, you can start by capturing the e-mail addresses of visitors to your site. Easy-to-use software collects e-mail addresses automatically, and can even send e- mails to your clients without your help. This effective Internet marketing technique will help you build a successful online business.
Once your customer has completed his purchase, what are the chances he will return to your site? Very few customers return, even if they bookmark your site. You must give them a reason to return. So what do you have to do? First, always look for new products to offer your customers. Second, don't let them forget about you - keep in contact. Use auto responders to send e-mails advertising new products, special offers, and more. Some people see this as rude. Hogwash! If you came over for a visit one day, and then ran into me the street on the next day, you would expect a friendly greeting. If I never spoke to you again, you would definitely think I was rude. Don't make the same mistake in your business.
And the only way to contact them is to request their first name and an email in exchange for a free report, a downloadable mp3 or even a mini-course! :-)
Here is where the money is. If you build a responsive email list, every time you send an email out, someone will buy what you are offering. Hopefully, a lot of someones! Do this every week and you can kiss that day job goodbye in no time flat and make amazing profits with online business.
Want an example of how to offer more to get more? Let's say that you are selling an e-book for $27. You hope to quit your day job, but it may take a while. Still, that e-book has tickled the imagination of many of your clients, and they want more. Imagine what would happen if you developed a $97 e-book, with video and audio footage. Your customers love it, and order the $447 home study course. They excitedly tell their friends, who tell other friends. Before you know it, your $5,500 seminar is full, and you need to add extra dates. Quit your day job sooner - give them what they want!
Offer your customers more, and you will get more in return. Find out which customers want more, using customized e-mails sent by an automated system. By giving your clients quality information and products, you guarantee they will keep coming back for more. Both of you will be very happy!
Stephen Beck teaches 7 easy repeatable steps to starting a http://www.familyebiz.com/ Christian Home Based Business. For a free CD explaining these steps, go to http://www.familyebiz.com/ Start Home Business immediately. Click here to get your own http://www.uberarticles.com/home.php?id=27075&b=79 unique version of this article.
|
