Boost Conversions By Reading Books
Ray Edwards
Are you interested in getting better results from your copy? There are many great books on copywriting and marketing that can help you. You can learn how to write copy that sells by reading books on the subject. Even books that are on different topics can improve your writing skills.
Great writers improve their writing by reading books. This is a great way to improve your skills in the copywriting field, too. Today, I'll offer you a few suggestions for books that will quickly boost your copywriting results.
Of the four books that I recommend, three are on copywriting. The fourth is off-topic, but still offers valuable advice on selling your product or service.
The first suggestion I have is The Robert Collier Letter Book by Robert Collier. This is a classic in the marketing & copywriting industry. Much of the book consists of ads that Collier himself wrote. The language is a little dated, giving it kind of an early-last-century feel, but the principles hold true.
John E. Kennedy's Reason Why Advertising is a fantastic book. It is harder to find than the others. At the end of this article, I will provide you with resources to find books like this.
My final choice may raise a few eyebrows, but it's not as silly as it seems. Green Eggs and Ham is not about copywriting, true. But it IS about selling! Enjoy this Dr. Seuss book at any time - with a fox, in a box or with a mouse, in a house.
It may seem silly to read a children's book to improve your business, but this book is all about persistence in making a sale. Dr. Seuss teaches us valuable marketing lessons which we can apply to our advertising strategy. Convert more clients into buyers - read Dr. Seuss!
I promised you a valuable resource, and here it is. Check out www.SFSBookstore.com. Bret Ridgeway of Speaker Fulfillment Services runs the site. His specialty is finding hard-to-find books on copywriting and marketing. If you are looking for any similar books, I heartily recommend checking out his site.
One of the best investments you can make in your business is information. The books I have recommended will be a valuable addition to any marketing and copywriting library. They won't cost a fortune, and the money you invest will provide you with great returns. They are truly valuable to improve your copywriting skills.
For an inside look at the techniques of a sought-after web copywriter, check out the blog of http://rayedwards.com/ Copywriter Ray Edwards. Claim your free podcasts, marketing tips, videos and http://rayedwards.com/ free copywriting advice. You are welcome to reprint this article - but get your own http://www.uberarticles.com/?id=27022&b=79 unique content version here.
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