Automatic Testimonials - Forever!
Ray Edwards
Marketers know the value of good testimonials, yet they often struggle to get enough good testimonials for their website. You know, those fantastic testimonials - audio or video -- that tell people how great you really are!
How do you get those? Well, the best way is to create raving fans who want to help you in your marketing efforts. But, even your biggest fans need a little motivation to get them started.
So, how can you get those testimonials flowing in? There are three simple steps that you can follow, steps that can result in a flood of testimonials.
Audio testimonials are becoming more popular, and are very effective. The easiest tool to gather testimonials for your website (in my opinion) is the Audio Generator. It's easy to use and works like a charm. Simply go to www.NewAudioMarketing.com to get started.
Follow these three steps to get more testimonials:
Ask for them. Whatever service you have provided, any service at all, e-mail your clients to ask for testimonials. It doesn't have to be a long e-mail. Simplicity works wonders. In your e-mail, try saying, "Dear Ray, Thank you for your purchase of Product X. Would you lease take a few minutes to tell us about your experiences with us. How did you like the service? Was the product satisfactory? If you have positive remarks, we may even include them in our promotional material. Thank you so much for your help." Of course, you will want to put it in your own words, so they know it's from you (and not me!). You can get a great response by just asking for testimonials.
Set up an ATM (Automated Testimonial Machine). This will work for you 24/7, in the background. You can see an example (mine!): http://rayedwards.com/feedback to see "Ray's Automated Testimonial Machine". This is a feature of Audio Generator.
Use autoresponders to ask for more. Set your autoresponder on automatic pilot, with a built-in testimonial request. Ask your readers, customers, subscribers, and prospects to offer their opinions. Ask more than once, using the autoresponder, then send them to your ATM too!
using these techniques, you will end up with a stream of testimonials and an automated system that does most of the work for you. Isn't that great?
For an inside look at the techniques of a sought-after web copywriter, check out the blog of http://rayedwards.com/ Copywriter Ray Edwards. There you'll find a podcast, video tutorials and http://rayedwards.com/ free copywriting advice. You are welcome to reprint this article - but get your own http://www.uberarticles.com/?id=27104&b=79 unique content version here.
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