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How To Use Video TO Increase YOur Sales |
By:
Robin Porter |
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How To Use Video TO Increase YOur Sales
Robin Porter
Broadband usage has risen massively in the western world and the result is a massive rise in the use of online video. By the end of 2007 the USA, Europe and Japan all had a home broadbandtake up rate of around 85% (ie 85% of all internet users were on broadband at home.) This rises to around 94% in the workplace. The meteoric rise of YouTube (the popular video sharing site) resulted in Google snapping it up for an amazing $1.65 billion this year, just a year and a half after it was created.
So we can see online videos are clearly important but how can online retailers take advantage of this rising trend.
Instead of showing static product images, how about showing a video of the product. You can show it from all angles, you can show it in use, you can walk through the advantages and disadvantages of the product. If a picture is equivalent to a thousand words, then a video means a great deal more.
Show video product comparisons on your website.
You can compile a video that compares different products that you stock, showing the advantages and disadvantages of each product. Show the features of the cheaper products and then move on through the product range to the more expensive products. This will help your visitors make informed buying decisions.
Have a video introduction to your company.
On your homepage you can have a personal welcome introducing yourself and your company giving the human touch. If you have premises such as a warehouse or a shop you can do a quick tour to show it off to visitors, thus establishing trust and credibility that you are a real live business. You can show your entire product range as well.
"How to order" video.
For those that are new to online ordering you can show a screen grab walkthrough of the entire order process so that they know exactly what to expect when they add product to the shopping cart and press checkout.
"how to" video.
Int he main, people search for solutions to problems rather than products. Think outside the box - what problems does your products solve? Demonstrate your products in use and show the problems that they solve.
Informercials.
Have you got a new product into stock? Or perhaps you've got a sale on certain products? If so, then do a short video commercial highlighting your new stock or your sale and show it on your homepage. This will get users attention .
So how to you produce video?
Internet video can be done quickly and easily with a standard video camcorder and a bit of and good lighting. There's no need to worry about getting TV quality video and there's certainly no need to go hire a full production team. Decent quality video to show online can be achieved with most camcorders and a steady hand. Most of software you will need can be found on a standard PC or downloaded very cheaply- windows usually comes with moviemaker built in, and there are many tutorials available on online to show how to produce video.
Another huge benefit is that once you have all these videos you can then upload them to Youtube and other video sharing sites. This can then be used to attract traffic to your online store. MAke sure that When you upload a video you tag it with the relevant keywords and that during the editing process you display your website address. Also, do name the video along the lines of " how to" (name it by the problems it solves} or " XXX review" As these are likely to be the most likely searches that people look for.
Online video is a huge rising trend that the majority of online retailers have yet to seize upon.If you learn to use it now you'll be ahead of the rest- and once you get over the initial learning curve, you'll be flying.
Robin Porter is CEO of Arpey Internet - a company that specialises in web site design in kent . He has helped many small businesses get online and start harnessing the power of the Internet. Click here for other http://www.uberarticles.com/?id=16454&b=79 unique 'video' articles.
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Article Source: http://www.statssheet.com/articles/article63570.html |
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