Word of Mouth Advertising with Guerilla Marketing
Healthy Wealthy nWise
Jay Conrad Levinson, a 1956 graduate from the University of Iowa, was just about to enter law school when he was drafted into the Army. In his assignment to the Counter Intelligence Corps, he was a lot like what we would consider James Bond today. It's funny to think a person could learn anything about marketing from Army life, but that's just what Jay Conrad Levinson did, and it's where he got some of the marketing techniques he teaches today.
Jay Conrad Levinson wrote a report at the end of each assignment while in the Army to detail the events that had taken place. He enjoyed writing the reports because they had a clear beginning and middle, but an unfinished end. He decided he loved writing so much, that he'd make a career of it. He knew that writing a book wouldn't pay much money at first, so he decided advertising was the way to go.
Jay Conrad Levinson got his first job doing secretarial work. He worked his way up from the secretarial side of the business to an ad writer for Playboy Magazine. He was even sent to London to work for Leo Burnett.
Working a three-day week from the comfort of his home has been a reality for Jay Conrad Levinson since 1971. Others would only be able to accomplish all he's accomplished by staying at the office five days per week. Jay Conrad Levinson has also written several books. Including the 18 books in his Guerilla Marketing series, he wrote his first book, The Most Important $1.00 Book Ever Written, a book he co-authored with his wife, A Start-up Guide to Guerilla Marketing, and Secrets of Success for Freelancing.
Jay Conrad Levinson has many passions besides marketing. He enjoys skiing, traveling, and spending time with his grandchildren. For a few years, he and his wife traveled the country in a fancy RV. After that, they bought a piece of land in Orlando, Florida to be closer to the grandchildren and the lake.
Jay Conrad Levinson has been referred to as "The Father of Guerilla Marketing." He has been invited to speak around the world. He's been to Malaysia, Thailand, Japan, South America, Australia and the Philippines. His books, which are required reading material in several colleges, have been published in 41 languages. Guerilla Marketing is a way to spend less, get more, and achieve substantial profits.
So, what IS Guerilla Marketing exactly? Guerilla Marketing is like one-on-one marketing. Why start with expensive or risky marketing campaigns to large groups of people when word of mouth advertising works just as well? Small business owners can offer products or services free to local groups and organizations. Whether it's a fundraising auction or speaking at a luncheon, getting your message out to real people on a personal level will help you gain credibility.
Guerilla Marketing isn't only for small businesses. Jay Conrad Levinson would be quick to point out that big businesses use it too. Most purchases are made in the unconscious mind. Catchy phrases or symbols stick with us and make us want to buy. For example, Nike has a swoosh symbol, McDonald's has its golden arches, Green Giant has a cartoon character who is a green giant, and Michelin has the huggable white giant made of tires. Who wouldn't want to ride in a car that rides as soft as a hug?
Are you up for learning all the secrets of successful marketing? Begin your adventure to success by discovering Guerilla Marketing at http://www.healthywealthynwise.com/cmd.asp?Clk=2075431) Jay Conrad Levinson Get your own completely http://www.uberarticles.com/?id=35640&b=79 unique content version of this article.
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