Why Just Advertising Isn't Enough.
Sharon Gantt
After you've started your pay-per-click (or other) advertising campaign, the next strategic decision is "What's next?" The answer is also strategic - get a marketing plan in place.
Next you need a well thought out marketing plan.
Now that you're finally going to get traffic to your website, what are you going to do with it? If you're running a pay-per-click campaign properly, traffic will come. If you chose a Google Qualified and Yahoo Ambassador to manage your PPC campaign you should feel pretty confident that your campaign will be professionally handled. Outsourcing to a search engine qualified company will save you time and money. If it's traffic you want it's imperative you hire a company that knows how to get it. Remember, a well-run PPC campaign is vital to your business and usually is the difference between online success or failure.
Just like you would, and, going back to our personals ads analogy, just like someone browsing personals ads.
Most likely, what happened is that you skimmed the offer, hit the back button, checked competing offers, and thought it over. Visitors to your web site are (more or less) like you. They're going to do the same thing. Now, that should put some context into the mix for you, and tells you something you should be doing. Comparison shop.
"Wanted, a confidant who has a deep abiding passion for , who isn't a know it all or flim flam artist, who respects that my time is valuable, and wants to set up a long term relationship, with a lot of repeat visits for mutual benefit."
What questions will be high in the minds of your visitors when they're hitting your site? What questions do they need to have answered in order to make a properly informed decision? What are the answers they need, and how can you present them? (Here's a bit of truth in marketing, and in sales - you need to answer those questions before you ask for the money.)
To make the sale, you need to express your interest in what the customer wants, you need to establish your credibility, and you need to make it clear that they stand to benefit from giving you some of their time. Then, you need to wait, and show them the respect that says "I trust you to make a reasonable decision - go check out the other sites; you'll be back here."
The easy way to do this is offer them a taste of the content they'll get for subscribing. You get their contact info, they get your information content (with offers for products they might be interested in), and it's a fair trade. This also establishes that you have a deep and abiding interest in the subject matter, are willing to share information on it, and are willing to be patient enough to let them make up their own minds. That shows that you respect them. Which is the foundation of any lasting, long term relationship, whether romantic, or commercial.
Sharon Gantt AKA The Queen of Adwords Copywriting created & managed hundreds of ad campaigns on the major search engines. Learn how to boost your sales, get better cashflow with targeted effective online marketing. http://www.leadpros.com/at/index_r.htm) PPC The Easy Way Click here for other http://www.uberarticles.com/?id=16196&b=79 unique 'pay per click advertising' articles.
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