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Spam: The Spammers Ways In Tricking You |
By:
Mel Maseko |
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Spam: The Spammers Ways in Tricking You
Mel Maseko
Whether a given email is spam or not spam can be said to be in the eye of the beholder. There are legitimate email marketers out there, who comply with all applicable laws when they do their bulk emailing. They will, for example, only send their advertising to recipients who have subscribed to their emailing list. In fact informal studies have shown that currently, only about half of all spam is deceptive or fraudulent; roughly half of all spam contains genuine marketing messages. Thanks to spammers, all email marketing is tainted with a bad name.
The nature of spam has less to do with its commercial content than with the fact that it is unsolicited and sent out in bulk. There are two categories of spam: unsolicited bulk email and unsolicited commercial email.
Tricks of the spammer
Manipulating Text: This is one of the most commonly used spamming techniques. Spammers will manipulate the text in the email, to foil the anti-spam filters. They may, for example, deliberately misspell some words: "M0rtg4ge" for example. They may add characters or spaces to words in the email header, to make the email seem unique from other email. Like this: X_A_N_A_X Here's an example, . They may also insert random strings of text within the email.
Image-based Spam: The spammer sends out spam that contains an image in GIF format. This image bears the spammy message. Image-based spam is effective in by-passing spam filters because they are generally text-based.
Email spoofing: Email spoofing involves the use of a fake email header that is written to make it look like someone other than the spammer sent the email. Very often, the spammer will make it look like the email came from a credible source such as your bank or yahoo, and try to get you to reply with personal information such as a password, social security number or credit card number. This technique is widely used because it is easy to do, and tends to catch the recipients off guard.
Mining message boards and chat rooms: When you post a message to a message board or chat room and leave your email address, automated programs called spambots will find your address and add it to the spammer's mailing list. Much like a listed phone number in the telephone directory, leaving your email at these types of websites makes it public information.
It is also very important to educate your children on the dangers of spam and how to handle it if they do receive any in their inbox.
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