Increase your Bottomline By Advertising For Relationships
Sharon Gantt
Now, that title probably makes you think that we're going to talk about personals ads. In a way, we are. The step that comes after buying a pay-per-click ad, like Google Adwords and the like is figuring out what to do with your traffic once you've got it coming in. After all, it's costing you money, you might as well try to convert that into cash flow.
Next you need a well thought out marketing plan.
So, think for a long moment. Put yourself in the position of the person who comes to your web site by that adword click. What do they see? What's on their mind when they click the link? (You should have a good idea for this based on the search term you paid for.)
Once you start getting traffic what do you really expect from a new visitor to your website? Are you expecting them to see a picture of your product,immediately reach into their pocket, pull out a credit card and click on your order form? If that's your expectation let me save you some heartache. For the most part the scenario described above probably won't happen.
Most likely, what happened is that you skimmed the offer, hit the back button, checked competing offers, and thought it over. Visitors to your web site are (more or less) like you. They're going to do the same thing. Now, that should put some context into the mix for you, and tells you something you should be doing. Comparison shop.
"Wanted, a confidant who has a deep abiding passion for , who isn't a know it all or flim flam artist, who respects that my time is valuable, and wants to set up a long term relationship, with a lot of repeat visits for mutual benefit."
Notice what it isn't asking for? Someone to put a high pressure sell tactic on them, and try to finagle their credit card out of their wallet. And yet, so many pay per click ads lead to web sites that are nothing but "buy, buy, buy" that it's kind of scary how bad the marketing acumen is for the people who set them up.
Ask yourself, or better yet, ask customers what information could you give a visitor that searched out your website that they'd be willing to sign up to get? Offer these visitors this information in exchange for their name and email address.
The easy way to do this is offer them a taste of the content they'll get for subscribing. You get their contact info, they get your information content (with offers for products they might be interested in), and it's a fair trade. This also establishes that you have a deep and abiding interest in the subject matter, are willing to share information on it, and are willing to be patient enough to let them make up their own minds. That shows that you respect them. Which is the foundation of any lasting, long term relationship, whether romantic, or commercial.
Sharon Gantt also known as The Queen of Adwords Copywriting created & managed hundreds of ad campaigns on the major search engines. Discover how to boost your sales, get better cashflow with targeted effective Internet marketing. http://www.leadpros.com/at/index_r.htm) PPC The Easy Way Click here to get your own http://www.uberarticles.com/home.php?id=26196&b=79 unique version of this article.
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