Free site traffic from search engine optimization.
Steve Cowan
If you have ever given any thought to how to maximize the free traffic coming to your website by using search engine optimization techniques, I have a question for you. Have you ever paused to question just why it is that certain websites can position themselves so that they achieve the outstanding search engine results that they do?
Assume that you are searching for online dating. So, you type 'online dating' into the search box on Google, and you see around 122 million results.
However, you also know that out of all those millions of results, there are only 10 websites that can appear on the first results page. With all those countless millions of people searching for online dating information every day, imagine how many thousands of visitors would visit your dating site if your site were to appear on that top ten page.
Even appearing on the second page would still drive hundreds of visitors to your site, because, perhaps surprisingly, most people who are seriously searching online will stretch their search efforts as far as the second results page.
That is, however, unfortunately about as far as it goes. If your site is rated outside the top 20 results that are shown on the first two pages, then the amount of free visitors that will come to your site from the search engine results is likely to be extremely limited.
Now, take this analogy one stage further and imagine that your site appeared on the first page of every major search engine results for online dating. In this situation, it will be almost impossible not to earn substantial revenues through your site simply because of the number of visitors who were dropping by your site every day.
When you are positioned this favorably by the search engines, you will make money every single day, almost on autopilot, without having to spend one cent on advertising.
It doesn't matter what your product or service is, this scenario is probably like an almost perfect daydream for you.
It is not, however, a vision that is impossible to turn into reality. It does not need any special skills or talents to achieve these kinds of results, nor does it cost money either.
You should, however, be wary of wasting your cash on marketing products that promise to bring you instant success by firing your site to the top of Google and Yahoo's search results in only a couple of days. Please do not be tempted to waste your money in this way.
But, as crazy as it may sound, this is exactly what many online marketers will do, and the biggest problem with many of these products is that many of the ideas that they teach are in breach of the search engines own 'Terms of Service'. What this means is your site is quite likely to get banned in double quick time, rather than enjoying the exceptional results that you had hoped to achieve.
You should take the time to learn and apply proper search engine optimization techniques, because by doing so. It is relatively easy to generate a very handsome flow of free visitors to your site. Furthermore, because you have done this in the proper way, there is no risk whatsoever that your site will be punished for underhand or dubious tactics.
Adopting a longer-term view, this approach also makes sense. Generating free site traffic using SEO tactics should be increasingly effective over time, although of course there can be no guarantee that, without further work, you will always retain your top 10 slot.
Until quite recently, search engine optimization was the number one method for driving new visitors to your website without paying for them.
It is fair to say that this is no longer the case, as other traffic generation methods are now equally as effective as search engine optimization tactics. Nevertheless, this is not an excuse to skimp on the efforts necessary to make sure that your site is fully optimized, especially as it should take no more than an hour or two to do so.
And, please, forget any secret formulas all magic systems for search engine optimization. No such thing exists, unfortunately, and, even if they did it is unlikely that it would be worth paying to find out about them. Search engine optimization is a relatively straightforward and simple operation, but it is something that needs to be done properly from the beginning if you seriously hope to achieve sustainable top-10 results with Google, Yahoo or MSN.
http://webbiz.com/ Steve Cowan is an ackowledged expert on http://webbiz99.com/art1) driving free website traffic to your website using SEO techniques. Don't miss out on the free 25 part traffic e-course that Steve gives away from his site! This and other http://www.uberarticles.com/?id=16296&b=79 unique content 'traffic' articles are available with free reprint rights.
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