Embedded Suggestions and Persuasion
Kenrick Cleveland
"Persuasion is often more effectual than force." -Aesop
When you learn how to use embedded suggestions the right way, you're going to feel really good. You're going to understand how it works, where it works, and where it doesn't.
Did you notice the embedded commands in that sentence? There are two: 'you're going to feel really good' and 'you're going to know'.
Embedding commands and suggestions and emotions bypass your prospect's consciousness, their filtering system, and this enables you to implant your ideas, instructions and thoughts.
I wanted to implant the ideas of you feeling good and understanding.
One thing you're not going to be able to do, nor should you even attempt to do, is try to get another person into a mindset that is not in their best interest. Manipulation--for good or bad--will slow you down. These skills work only if you're operating in your client's best interest. They work only if your client knows you're operating in their best interest. If you're appealing to their values, then you can probably get them to do most things that make sense.
Embedded commands allow you to covertly give instructions that will be carried out by the other person often later without the person being conscious that you caused it.
This may strike some of you as really manipulative. And I will certainly say that it can be used in a manipulative way. In truth, you are doing things today that were once embedded in you many years ago. These are things you haven't given a second thought to. The values and morals your parent gave you are probably things you adhere to and think about on a daily basis.
It's possible you've changed some of these, but a lot of them have probably stayed the same. There's an ancient writing, a Biblical one that says, 'Train a child in the ways of the Lord and he shall not depart from them.'
Embedded commands allow you to give instructions, teach, install and have these instructions acted upon at a later date. In a future article, I'll get more detailed about a specific strategy on how to do exactly this.
Embedding commands allows you to persuade your clients and prospects on both an unconscious level as well as a conscious level. As an example, right now you're reading this and you are probably focused on the overall concepts. However, I could begin to structure my language such that another level of communication starts to take place. One of these levels can be hidden directives which are suggestions or commands that fit into the normal structure of a sentence but are marked off in a way to call the other than conscious attention to them.
This technique is best taught orally so that you are able to hear the emphasis--the tonal changes, the pauses, the tempo. This can also be used in copyrighting and for our purposes I'll be *starring* the embedded commands.
Here's an example: 'If you *learn this material*. . . you will be able to *use it powerfully*. . . and that will allow you to *feel good* about your increased sales.'
Kenrick Cleveland teaches techniques to earn the business of affluent clients using http://www.maxpersuasion.com/ persuasion. He runs public and private seminars and offers home study courses and coaching programs in http://www.maxpersuasion.com/ persuasion techniques. You can get a http://www.uberarticles.com/?id=25159&b=79 unique content version of this article.
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