Directory Marketing Builds Better Backlinks
Michael Manley
Directory Marketing is means a lot of things to a lot of different people. Marketers, in this context, would call Directory Marketing the most effective pathway to making money by building many different types of niche directories and showering them with Google Adsense Ads and making money from it. While this is an great way to do buisness, there is another way to look at Directory Marketing. You can make and create more backlinks with web directories and they will help to enhance the traffic and link popularity of your website by enabling your search engine rank and position.
Directories might look like nothing but another index to quite a few, but in reality, a well put together SEO Friendly directory can be a great weapon in your SEO toolbox. Why? The reason why is a directory which manually handles listings can create a quality website for internet visitors; and Google and other search engines understand this. That is why, when you list your website with a directory, it is instantly percieved as a quality backlink to your website.
What do you think is a high quality or good backlink? By finding out the Pagerank (PR) of the web directories you list with, you can effectiely guage the value of your backlink. The proper method is submitting to a large variety of websites that vary in Pagerank to develope your backlinks in a natural way, not giving them a systematic or formulated look. You want more PR5's than PR0's, but there is a definite reason for the procedure.
Different methodologies in your lisitng plan will get you further in the long run. A lot of directory webmasters are very keen about enhancing their own Pagerank and will stop at nothing to get to a higher rank. This is awesome when you get in on the ground floor of a directory which jumps up from a PR0 listing to a PR5 in a short time. Instant link popularity for your indexed site and a natural graduation of your site's status. Also, you might jump into a situation, like the Aviva Directory, which only accepts paid listings and has a 14,000 rank in Alexa and a PR6 rating.
Submit your site in as many directories as you can. The essential part here is not to do it too quickly. You do not want to hire a freelancer or submission service and have them list your site to 500 directories in 3 days. Google looks at this like link bombing. Search engines will think you are trying to work the system to get a higher rank and then delist your site, rendering your hard earned backlinks to mean absolutely nothing.
List your site mainly to Free sites, but also use Paid Directories, especially Bid for Position Directories as the value in these types of links are only starting to be seen. When submitting your site, remember the criticality of using anchor text. Identify your site's specific string of keywords and start with about 5 solid word choices which fit just right. DOn't use one word listings. ALway use 3-7 words as this creates keyword pathways to your site by way of the search engines.
Remember, building backlinks is simple. Just ensure you have a plan and understand it takes time. Backlinks cannot be built overnight, but building them through Directory Marketing will help you build better ones.
Mike has several highly rated and well established Web Directories, Article Directories, and he is an authority on http://www.totalwebpro.com/ Directory Marketing. Don't reprint this exact article. Instead, reprint a free http://www.uberarticles.com/?id=35820&b=79 unique content version of this same article.
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