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Should You Micro-Manage Your AdWords Campaign? |
By:
Kirt Christensen |
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The advertisements are everywhere. People who are making hundreds of dollars in profits from the use of AdWords to sell their products working only two to three hours a day. They would have you believe that this is ordinary and commonplace and that you too can make hundreds of dollars in a single day "just by turning on your computer".
The thing that they are not saying is that working only a few hours a day when you are running an internet marketing campaign is not common at all, especially for someone who doesn't have his advertising plan already in motion and is still trying to settle on a niche to pursue. Adwords campaign management requires plenty of micro management.
Consider this.
On top of your to do list is going to Googles database and getting the popular search terms that relate to your topic from the latest search data.
Then you need to write down as many keywords that are relevant to your product/service and then compare them to Google's list. (You can do this simply by thinking of what you would enter in a search engine if you were looking for your product/service on the internet.)
After having gotten you keyword list together, you need to choose what bids you will put on them. That doesn't mean that you will write an email to google telling them what you will bid for these keywords and getting to use them in your ads and campaign and google writing back to say ok, you can use them. That is impractical.
Instead, Google uses the policy that the ad that appears first in the list is going to be the one seen the most often and generate the greatest amount of profits to secure their own profit.
AdWords is a pay-per-click operation. What this means is that a marketer (that is you) is assessed a fee for each time that there is a 'click' on his ad and a searcher goes to his website using that ad/link. This is not saying that a sale was made after the click.
An advertisement which is chosen a greater percentage of the time will bring Google more profits; therefore, they accord the right to be at the top of the list to the individual willing to pay the greatest sum of money per click.
When bids are set and the ad is run it is essential to have careful monitoring on the activities of the ad, as well as any change in the usefulness of the keyword .
After ads or keywords become less popular (and less profitable) you launch a new campaign to replace it.
No, you are not going to make hundreds of dollars a day doing virtually nothing through the use of Google AdWords; you are, however, going to gain a fine appreciation for the art of multi-tasking and micro-management and, if you are among the truly fortunate, being able to see your business flourish.
Kirt Christensen's high-energy style of AdWords Management as he handled more than $612,000 of annual ppc advertising for clients, has them raving about him! http://managemypayperclick.com Click here to get your own unique version of this article.
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Article Source: http://www.statssheet.com/articles/article56178.html |
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