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Proper Management Of Your AdWords Campaign |
By:
Kirt Christensen |
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Managing a profitable Adwords campaign is much more complex of a project than most businessmen and women know. It isn't simply looking at a topic and making a little 3-line ad on that topic. (How many times have you looked at those ads and thought of the money you could make writing those 3 lines of copy?) The job is to compare costs and expenses and keep an eye on your bids and the number of sales, and a constant tweaking of the ads being used to make sure the are functioning optimally.
One main key to a successful Adwords campaign is the positioning on the search results page of the ad. If a keyword term is popular there can be hundreds of pages of search results, and that means stiff competition for that key position.
Making a profit is as simple or complex as attracting the largest pool of prospective customers. By getting your ads into the most prominent position you can accomplish this task.
Web surfers have an extremely short attention span, meaning they will only look through the first 5 or maybe 10 pages of search results/ads. This means the most desirable place for an ad is on the first 5 pages.
Because nearly every keyword has at least two ads listed on them the one that is first on the list is going to be the one whose author will pay the greatest amount for a click. (Any keyword that doesn't have more than one ad is probably so way-out-there that it is not worth bidding on as the chances of getting a click is remote. Who would think of using it?)
The process of bidding on a keyword is a tricky one. It is essential that the advertiser take into consideration not only the amount of money which their competitors are building but the amount of money they have at their disposal to spend.
In a pay-per-click ad campaign, especially one that uses a broad keyword and shows up in the #1 spot in the 'sponsored links' is going to bring in quite a few false leads mixed in with the good sale producing leads.
The ends must justify the means.
If clicking on an ad one hundred times brings you to the limit of your budget then the probability is that you will only get ten sales. Those ten sales need to cover the expenses of your ad campaign and give you a profit also. If it can't do that then it is not enough.
Careful tracking of the number of successful leads brought in by an ad is important as well.
An ad which is generating a great deal of false interest (it is being clicked but no sales are being made) is going to need to be pulled out of circulation and altered, either through a reformatting of the ad or a selection of a totally different keyword.
Whatever you do it is important to see to the details in order to have an Adwords campaign that is profitable.
With over ten years of experience in Google AdWords Management , Kirt Christensen, will share his experience in PPC management, by presenting you hints he found that work (and some that don't work). http://www.managemypayperclick.com">http://www.managemypayperclick.comunique content version of this same article.
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Article Source: http://www.statssheet.com/articles/article55943.html |
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