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Hints For Keyword Success |
By:
Kirt Christensen |
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To all those using Google AdWords to promote their products the concept of keywords is a sacred one. The effectiveness of their keywords in attracting business is often the deciding factor between success and failure.
If your adwords campaign is not successful, you will be wasting hundreds of dollars on ads that failed to bring in anything but idle clickers, people just looking around at everything.
What they don't know is that luck really has nothing to do with it and neither does careful research, in finding profitable keywords.
Now if you go into a search engine database you can find keywords that generate the greatest amount of business over a certain period of time. These keywords will generate a book full of search results because of their popularity, but the searcher is only interested in the first 5-10 pages, anything after those pages won't be seen.
It is evident that an ad must be among the first pages to be assured of some kind of success. What does that have to do with keywords? To be assured of their ads showing up on the first 5 or 10 pages, those very prime spots, a marketer will have to have one of the higher bids on that keyword.
Of course that indicates that a higher price will be required for each click on the ads if we want to stay on the first pages and not end up on the other ninety nine.
Well who cares if you have to pay a little more per click? You should because every time that that ad is clicked on you have to pay that amount even if you aren't getting any sales off of it and that could mean a very large deficit in the ad budget. That's why each ad has to function at peak performance so that you can justify the expense.
If you want your ads to be successful than the keywords need to be successful also.
A good keyword will be one which will be specific enough that it narrows down the viewing pool (for example, "indoor swimming pools" rather than "swimming pools") but still general enough that browsers will think to enter it into their search engine (honestly, unless they are professionals themselves they will not know to select a Culligan swimming pool).
If you are having trouble choosing your keywords for your ads, go and visit some of the terrific tools that Google makes available for the adwords customers. www.adwords.google.com.
Kirt Christensen's dynamic flair in AdWords Management as he managed more than $612,000 of annual ppc advertising for clients, has them raving about him! http://managemypayperclick.com Click here to get your own unique version of this article.
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Article Source: http://www.statssheet.com/articles/article55940.html |
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