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Knowing When Enough Is Enough? |
By:
Rich Schefren |
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Most entrepreneurs either suffer from too little or way too much information: There simply is no in-between.
Where do you stand? How do you figure out which amount of information is "just right?"
I'm often asked by nervous entrepreneurs: When is enough information really enough?
I can't tell you how many times I've heard this question from business owners.
Smart people are convincing themselves that they are just not smart enough. Stop doing this. You can't possibly know everything, so don't even try. Recognize what you don't know and fill in the gaps along the way.
Dan Scott put the urgency in perspective: "Often we keep acquiring more information so we can put off pulling the trigger... at some point, you've got sufficient information and should just act".
Good point Dan.
Think about it:
It's great to have an impressive vocabulary, but you don't need to memorize an entire dictionary in order to enjoy a good book. If you don't understand a new word, simply look it up. It's that easy to do.
Trust yourself - and your brain. Albert Einstein couldn't remember his own telephone number- because he knew it was in the phone book
Einstein didn't question his knowledge, even for little things like remembering a phone number. You shouldn't either.
Knowing how to access the information you need is more important than the information itself. Remember that - it will become more and more important.
There's another puzzling question I hear a lot, and this one is funny when you say it out loud: How do I know that I'll know what I need to know when I need to know it?
These type of questions don't lead to solutions; they just heighten our anxieties and pick at the scab of uncertainty that irritates us all.
"What if I can't keep up with my competitors?"
"What if I don't buy every business book, read every e-mail, and scan every RSS feed?"
"What if I miss the one bit of information that could truly set my business on fire?"
"What if "
This type of paranoia freezes growth and opportunity. It also discourages risk-taking and leads to indecision, and ultimately, paralysis.
Information anxiety plagues many good business people. But the great ones are able to sort through the clutter of information and inaction and get to the part that really matters - the information that leads you to take action.
Again, knowing how to access and interpret information is sometimes more important than the information itself.
Think about this example. What turns the lights on in your house? Simple answer: A light switch.
You don't need to know about volts and amperes to turn on the lights. You just need the lights to work so you can see what is in front of you.
This is what so many of us seem to have lost - The ability to see what is in front of you.
Instead, we block our own view with needless stacks of irrelevant information.
Don't be afraid to make mistakes. You'll still make them, regardless of how much information you have in your memory and at your fingertips.
I'll share a secret with you...
If you've done anything at all - not just business - then you have valuable experiences locked inside you that are just waiting to be rediscovered.
Two strong reasons - you know what has worked and what hasn't in certain situations. This will ALWAYS provide the best information you need to succeed.
Most likely, no other person that profits through information has ever shared this secret with you - because, if they did, it would be bad for business.
But I'm willing to do this for you because I believe you really must understand this.
The most important, impactful and relevant information I ever received that has helped me be successful has come directly from my own experiences.
You are the best source of information for your business.
You know what works best and what doesn't. You've been in the fire and you've probably been burned by a few failed business decisions.
So what? That's nothing to be ashamed of. On the contrary, it may be just what you need to assure success in the future.
Your experiences, your passions, your successes and failures, all are in play as you move forward in any business venture.
Don't turn a pebble into a boulder by blocking your ability to move forward with confidence.
When I make a mistake, rebound and leverage it for future growth it inspires people around me to change their way of thinking. They are no longer timid with fear of failure. Instead, they are ready to pounce on opportunity, even if it is at risk of error.
While you may be tempted to ingest all sorts of information from outside sources, the ultimate business decisions are made by you.
It is critical that you take control.
And no matter what, don't discount what you know - or make your own knowledge any less important than anyone else's. It is your wisdom that has value because you are living with it.
You may be an information junkie, but don't let information anxiety turn your business into junk.
All the best,
Rich Schefren
Rich Schefren, guru to over 76 internet marketing gurus, is offering a FREE REPORT to explode your business profits. Get the same secrets gurus paid him $2,000 an hour to receive - your free access to his business coaching advice. Click here for other unique 'Attention Age' articles.
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Article Source: http://www.statssheet.com/articles/article55856.html |
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