Are you wondering if squeeze pages still work well to build your email list?
The "squeeze page", or "forced opt-in", offers a bribe (often a report, audio, or video) in exchange for the visitor's contact information (most notably their email address).
This technique still works like magic -- as long as you do it carefully, and offer a "bribe" that is truly appealing and valuable to your visitors.
Consider the following...
You know it's important to grow your e-mail list. The bigger the list, the more people will see your offers, and the more money you will make.
The problem we run into these days is simple: people are more reluctant than ever to give up their email address. The squeeze page is still the best way to build your list, but it requires more thought today than it did even a few months ago. Using a squeeze page carelessly can do your business more harm than good.
It's best to use a squeeze page on a site that is built to sell one product. For example, if you have a site that features a sales letter selling a particular product or service, placing a squeeze page in front of the information about that product or service is a good idea. This keeps readers from being distracted; it sifts and sorts potential buyers by level of seriousness; and it gives you a list of interested parties that you can go back and market to repeatedly.
One of the biggest mistakes I see being made online is putting a squeeze page in front of the wrong kinds of sites.
Sites that are intended to sell one targeted product or service, through direct response promotion, are good candidates for the squeeze page approach. Portals, branding sites, and blogs should not be protected by a squeeze page.
Just keep in mind that your squeeze page is a barrier to what is behind it.
For direct response sites, it's a valuable tool; used on other kinds of sites it may simply be a turn-off to your customers.
If you have a strong enough offer, a video, an audio, or special report, you may be able to get people to opt in and build a very targeted list using a squeeze page.
Online threats such as spam, scams, spyware, and viruses are a few reasons people are more resistant to giving you their email address.
Squeeze pages can definitely build your list fast. These pages are a powerful tool that I recommend to all of my clients; just be sure to use them in the appropriate situation.
For tips, tricks, and tactics of a top direct response copywriter, check out the blog of Copywriter Ray Edwards. Claim your free podcasts, marketing tips, videos and free copywriting advice. You can get a unique content version of this article.
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