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What To Do When A Good AdWords Campaign Goes Bad |
By:
Kirt Christensen |
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You've done it! You've completed your product launch and you have a long list of keywords. Your website is just right and your ads are slick. You have your Adwords campaign up and running just as it should be and you even followed all their how to suggestions.
Why is it that its costing you more than you are making?
There are a number of reasons for an AdWords campaign to go wrong; however, the most common reason for the failure of a well thought out campaign strategy is the improper selection of keywords.
The proper choice of keywords is the foundation of your entire strategy here. If your keywords do not reach your proper target audience you are going to find yourself either without visitors to your website or paying hundreds of dollars in wasted advertising fees because the individuals who come to your site are looking for something else entirely.
First thing to do is utilize the tracking feature available for use with your Google Adwords account. Discover which of the ads you are using is bringing in profitable traffic. Ads that aren't bringing profitable traffic should be trashed or re written.
Take note of the keywords you used in creating these ads; these are probably not very successful ones for your product at this time (although you should not discard them completely just yet; you never know when the tides of the market are going to turn and these words are going to be your best hope).
After you have done this take a look at the ads which are bringing in leads and determine how many of these leads are generating sales. It does you more harm than good to run a pay per click marketing campaign and have idle viewers choosing to view your ad; suddenly your advertising budget is being drained and you are getting no return for it.
Consider carefully the keywords which are being used for these false leads as compared to those used in the advertisements which are bringing in a profit; while it may simply be that the phrasing of the advertisement was what made all of the difference there is always the chance that a keyword is simply not doing its job and needs to be discarded and replaced.
In order to prevent yourself from losing your entire advertising budget on a failed AdWords campaign it is important to monitor your campaign regularly and take the time to perform your management duties on a weekly to bi-weekly basis.
By nipping any problems in the bud you should be able to turn your AdWords campaign around before it can accumulate a huge amount of wasted advertising expense.
Having over a decade of experience in Google AdWords Management , Kirt Christensen, will share his experience in PPC management, by presenting you hints he found that work (and some that don't work). http://www.managemypayperclick.com">http://www.managemypayperclick.comunique content version of this article.
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Article Source: http://www.statssheet.com/articles/article55736.html |
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