Persuasion Through Storytelling: Gaining Affluent Client's Trust
by Kenrick Cleveland
"To be a person is to have a story to tell." ~Isaac Dennison
Telling persuasive stories is the ultimate form of persuasion that exists. People are naturally wired to be able to hear your stories. It's just a phenomenal way to communicate and it's a phenomenal way to persuade.
Telling nothing but stories could make you very successful in business.
If you aren't telling a story and telling it persuasively, you're missing out on a huge amount of persuasive power that you could otherwise have in your possession. Stories put the listener in a place that let's him/her more easily accept what's being said. Stories bypass resistance and touch the heart. That's the key. Everyone wants to feel proud and important. You can tap into these feelings very effectively with stories.
In order to persuade people, you need to have the faith and belief of your prospects. Facts do not accomplish this rapport.
The beauty of stories is that they bypass people's B.S. detectors. Resistance is overcome when people feel they are making up their own minds about your product or service.
People need to have two questions answered in order to trust you: 1) Who are you? - which is what you're going to be focusing on - and 2) Why are you here? Once they know those two things, they can trust you.
The affluent have even stronger B.S. detectors because people want to work with those who have the money. They want to know who you are and why you're there.
Imagine the power of this strategy. Now imagine it combined with the physical and verbal rapport techniques that I teach in my Persuasion Factor program and with my Elite Coaching Club members.
If you feel like you need more support, you can wait to read all of my future articles in the coming months or you can get on the fast track by starting with my Persuasion Factor program.
Your stories, when told well, suck people in and mesmerize them. As opposed to a direct authoritarian model of communication (teachers, lecturers, experts), storytelling is an indirect permissive form of communication.
What's your story? Are you from humble beginnings? Have you overcome adversity? Did you beat the odds in some facet of your life? Is your story a fairy tale?
Kenrick Cleveland teaches strategies to earn the business of affluent prospects using
persuasion. He runs unique public and private seminars and offers home study courses, audio/visual learning tools, and coaching programs in
persuasion strategies. This and other
unique content 'persuasion' articles are available with free reprint rights.
