Find your way to hotel marketing with the Google Maps
by Francis Clay
The "Google Maps" department has announced a major feature release to embed an interactive map in your website with 3 simple steps. Hotel websites can now brighten their location pages adding itineraries and showing the main points of interests of their travel destination:
1. Go to the Google maps and display the map of interest by entering directions or name of your City.
2. Click on "link to this page" in the top right corner, then copy the text that you see in the box"Paste HTML to embed in website".
3. I think you know which is point number 3, right? Paste this code in the HTML of your location web page and there you are.
Worldwide travellers choose their accommodations looking for location features. Every hotel has to show its location and the nearest attractions in all the possible ways. Price is no longer a problem, if the hotel is in the middle of the historical centre.
The social networks as a new form of middlemen - there is a clear shift in the purchase trend that leads to the BOOK NOW button of hotel official sites. Google interactive maps are just a face of Web 2.0 new applications: you can create your map and redistribute it, other than give your site visitors something that's really an utility and not a commercial.
Add to your map location's points of interest - To make it a little more attractive and functional, you can customize the map and show the main points of interest of the location (adding descriptions, pictures, videos, drawing lines and forms). You can add itineraries, restaurants, shopsand surely museums and monuments. Everyone can do it, and without the API problem. Thank you Google!
How to: http://maps.google.com/support/bin/answer.py?answer=68480. If you want to preview what it looks like, let's have a glance at http://www.rosarygarden.it/location.phtml (the map is available on the right side of the page)
All my recognition goes to Florence hotel for the authorization to use their copyrighted material This article is available as a unique content article with free reprint rights.
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