Hints For Marketing - PPC Management
by Kirt Christensen
If you developed a product only when you knew what it was that people want, there would be built in demand. What if you thought you might write some software for auto repairs, one that is catering to D-I-Y enthusiasts and helps them with diagnosing engines and helps them increase their fuel efficiency by five miles/gallon.
Just say that some guy buys your software (the one you haven't written yet), and with it, and a cable he gets at radio shack, he can connect his car to his computer and with that software he can gather loads of information and view it on his computer screen. With the information he gathers he can make adjustments to his engine to improve the performance.
Seems like a peachy idea to me. How can you know if there is a demand for your software. You want to know how deep the water is before you dive in. You don't want to waste time writing a piece of software that there is no demand for. This is the way you find out:
1. First write up some sort of informational "paper"; a white-paper, ebook, or guide. Title this paper "Engine Diagnostics For Improving Fuel Efficiency by 5 MPG, A How To Guide." Inside this "paper" you give them the scoop on how to do this the hard way. It takes you 3 days with the spreadsheet and the hardware from Radio Shack.
2. In Google go to the starter keyword section and gather up all the relevant major keywords on engine diagnostics.
3. Post an ad.
DIY Engine Diagnostics
Simple Procedure Improves
Your Car-5 MPG or Better
www.AutoDiag.com
On your landing page, you have a sales letter that tells them about your e-book. You can also follow up with a series of e-mails that talk more about this.
4. Gather ideas and feedback from your clients.
5. Sell the e-book. Or even give it away for free. But not without a plan. While you're marketing your e-book, you're going to take the next step with your buyers.
6. Test your customers' response to your actual product idea. What do they say back to you? Are they interested? Do they pester you to find out when this will be available? Do they offer to pay you for it now, hoping to get first dibs on it when it comes out? If so, you know you've got a winner.
7. Sell your product. The dollars will come rolling in.
You've listened to your customers; you've put together a product in line with what they ask you for; you've proven to yourself that they're interested. Now when you give them exactly what they want, you'll make the cash register ring.
Kirt Christensen's dynamic style of PPC Management as he handled more than $612,000 of annual ppc advertising for clients, has them raving about him! http://managemypayperclick.com Click here to get your own unique version of this article.
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