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Identifying Your PPC For Managing PPCs |
By:
Kirt Christensen |
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Identifying Your PPC for Managing PPCs
by Kirt Christensen
Your first step is to answer these four questions:
1. Why should I read or listen to you?
2. Why should I believe what you have to say?
3. Why should I do anything about what you are offering?
4. Why should I act now?
In reality these are potent directors for what you should have in your AdWords and on your landing page, the page they first go to when they click on your ad. Using the answers to these questions you can make your message effective and full of power.
By trying to fill the wants of all people we have missed our potential. Don't try to gratify everyone. If your goal is unclear and you have a firm vision of what your company is, your customers will be confused and you will waste your time and energy.
You will probably recognize this most famous USP from Domino's Pizza:
Fresh, hot pizza delivered to your door in 30 minutes or less, guaranteed.
Domino's was the first to make such promises in their statement. They were pioneers. And because they had this clear vision or statement they were able to build a multi billion dollar business.
Just look at what a focused USP does in streamlining the daily routine for Domino's staff:
Fresh. They don't have to keep freezers full of prepared inventory. They keep all of the needed ingredients on hand, along with adequate staff to prepare the orders. And the pizza doesn't even have to taste good.
Hot. The time schedule is everythin, get the pizzas in the oven on time as the orders come in. Have the right containers available and the delivery team makes sure the pizzas are packed right.
Pizza. Not spaghetti, lasagna, fine wines or burgers.
Delivered. We aren't talking about a restaurant There aren't any servers, busboys or tables and chairs.
In thirty minutes or less. Everything is quick and efficient.
Guaranteed. With these words you have the customer's attention. And the business continues to progress because the management are financially motivated
When you have this message defined and focused, it will liberate you. You become the specialist. People ask you to solve problems that you're not geared to deal with, and you simply refer them elsewhere. Nobody expects you to be an expert on anything other than your one niche.
You may want to enlarge into other territories, like others you will then need more than one USPs. Retail stores are full of products that have their own USP, each one is clear and pointed.
You want your USP to fit in a Google ad-At the very least the main points will need to.
Kirt Christensen's high-energy style of PPC Management as he handled over $612,000 of yearly internet advertising for clients, has them praising about him! http://managemypayperclick.com Click here for other unique 'ppc' articles.
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Article Source: http://www.statssheet.com/articles/article55224.html |
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