Chanel - A Symbol of Elegance and Class
by Shauna Moline
If you don't know what Chanel perfume is, then you must have lived in a cave your whole life. Chanel is THE perfume, the one and only. It has been dabbed on women's wrists for close to a hundred years now, and it continues to be the status symbol for the rich and famous.
And, as every good thing must be copied, unfortunately there are also many imitations that are doing the rounds, especially in the third world countries where trademarks are not as rigidly protected as in the West.
I'm sure some of you are wondering, "What's all the fuss about?" Well it all goes back to the founder of Chanel, Coco Chanel. She had a vision of a world where women's perfumes were uplifting and uninhibited and she didn't stop until she reached that vision. She probably didn't realize how big her perfumes were going to get, but her plan was always to make a "high-society" perfume, and she succeeded.
Flash forward to today, where Hollywood celebrities and famous people all over the world are wearing the Chanel perfume. They choose it because it represents status, it represents fame, it represents a person of high-society, just like Coco envisioned.
Such free advertising and also the effect of celebrities endorsing Chanel perfume has made millions of women want to own a bottle of such perfume for them, thus contributing to the success of this brand even more.
It also helps that Chanel has been around for a hundred years, decades ahead of other perfumes. A hundred years to perfect their marketing plan has left Chanel way ahead of the game and the store shelves lined with Chanel products bear witness to this fact.
One of the most popular perfumes, Chanel No. 5, was created by a man named Ernest Beaux. He blended ylang-ylang and jasmine with neroli and rose to make one of his most beautiful masterpieces. No one outside the company actually knows the exact blending, but I think we can all agree it's perfect. There is even a rumor that a bottle of Chanel No. 5 sells somewhere in the world every thirty seconds. Whether or not that is true, what is true is this: Chanel is doing very well for its owners.
A 1.7 oz bottle of Chanel No. 5 will run you about $80 if you buy from a department store, but search around and you'll get a 2.5 oz for the same price. Chanel is the way to let the world know you have arrived, so if you want to move up the ranks in to high-society, grab a bottle of Chanel No. 5.
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