How High Is The Demand For This Product?
by Kirt Christensen
There's nothing more frustrating than building a web site and waiting for people to just "show up." It's worse than watching paint dry. That's why PPC management is one of the most important parts of the online world.
With Google, you can have a campaign started and sending prospective customers to your site in less than ten minutes. It can happen that fast. It is simply amazing how quickly you can begin new things and make changes in old with Google's systems
Speed could also be a problem. "Haste makes waste" is an applicable statement here.
It's really easy to blow money on PPC management-you can pick a keyword, write an ad, and get a bunch of visitors who cost you money but have no chance of ever wanting to buy something from you. The following question will help make sure you don't buy the wrong kind of traffic for your web site. Ask this:
How Many People Are Searching For This Product?
Finding the answer to this question will help you understand what you should expect in the way of traffic and new customers that Google can send to you, and avoid disappointments. Even if you don't get everything you are hoping for in terms of traffic, you will probably discover some traffic sources that are not as high-profile but equally profitable.
You can get a quick estimate in a matter of seconds. Overture has a helpful search-term suggestion tool at
http://inventory.overture.com (or
http://inven tory.uk.overture.com for the UK). Enter a handful of your main general keywords, and Overture will tell you how many searches its servers got last month for each one.
Take this example; the products in your skin care company are for slowing the aging process. Just suppose you are just starting out and want to use Google to bring in more visitors. Where can you start?
The first thing to do is to brainstorm a starter list of possible keywords. You've got plenty to work from:
skin
beauty
acne
cosmetics
makeup
cosmetic surgery
dermatology
anti-aging
wrinkles
oils
moisturizers
This list is only the beginning. If I take it over to the keyword-selection-tool on Overture and put them in, I can see how many searchers they had in the past month. These are the results:
skin 7,290
beauty 5,006
acne 1,872
cosmetics 1,862
makeup 1,796
cosmetic surgery 1,736
dermatology 622
anti-aging 503
wrinkles 485
oils 390
moisturizers 120
Notice what's going on here:
See that 'skin' got more than 60 times the searches that the last term, 'moisturizers' got. 'Skin' will be an MVP for you.
When you check out your keywords on Overture you will also get with them words that won't be relevant. You will use those as negative keywords.
There are a huge number of people who may want skin-care products but who'll use different word combinations than are on the lists we've come up with. So for a successful PPC management, we'll need to brainstorm for more, and then search Overture's tool again.
According to Overture, we could conceivably get tens, even hundreds of thousands of US searches in a month on those top keywords.
With over ten years of experience in
adwords campaign management , Kirt Christensen, will share his experience in managing adwords, by presenting you hints he found that work (and some that don't work).
http://www.managemypayperclick.com">http://www.managemypayperclick.comunique content version here.
