USP And Its Relation To AdWords Management
by Kirt Christensen
It's time to distill your message to its most salient point. Although you may think you have pared it down to a tight message, have you told your customers why they need to buy from you?
In managing your AdWords, this may well be the most valuable part. This ingredient is the one marketing ingredient that tops all others. With it everything about marketing gets easier. Without this ingredient, we may wander in a fog endlessly.
What is this Ingredient this miraculous Thing? It is simply having a crack answer to this question:
Why should I do business with you, instead of any and every other option available to me, including the option of doing absolutely nothing at all?
Here is another way to ask the question:
What unique thing can you offer?
If you can give a potent answer to these two questions, your ad copy will nearly write itself. If you can answer these questions with conviction, clients will get in line to buy from you.
When your business possesses a simple, unmistakable mission, it stands out in an age of obfuscated marketing messages and Byzantine corporatespeak. Your answer to this question is your unique selling proposition (USP). A statement of value that's so clear and focused it's almost impossible to misunderstand it.
No need to guild the lily. Your interests will compound, clients will take note and your AdWords will compose themselves, when your message is so pointed and unclouded that it is as if you are in a spotlight.
USP? What's Up With That?
A USP is the singular description about you that isn't available anywhere else. It is your Unique Selling Proposition. No other vendor offers this item or has this service. It is what sets you apart.
A USP is totally built on the singularity of what you offer. Yet it is more. It is your entire foundation for not only your goods but, any services that go along with them, the reason clients need what you offer, and the timeliness of delivery and solutions.
When advertising with Google AdWords the trouble comes not always from improper use of Adwords but from having a hazy or unfocused USP. Make your USP clear, simple and utterly unique and all else will fit neatly together; keywords, ad copy, and pricing.
Kirt Christensen, an 11 year veteran of adwords management , will be your guide and show you exact results of all the adwords management techniques he tests and uses each month. http://www.managemypayperclick.com">http://www.managemypayperclick.com Click here for other unique 'management' articles.
|
