About Keyword Research Tools
by Elance
There is a research tool for keywords in Google. You can get to it by clicking on "Tools" at the top of the screen, in the green stripe. Option one is this, if you have your website already up and running and don't desire to start from the beginning with your keywords, select "Site-Related Keywords" tab and then enter the web address for one or more of the pages from your site. Then Google will browse through your site and make up a keyword list for you.
Option two is for you, if you want to connect to people with keywords that aren't obvious to your site. To use this tool, select "Keyword Variations" and enter one of your main keywords. You won't just get variation to that keyword, if you check the little box on the right labeled, "Use Synonyms", Google will also give you a list of suggestions that are related to your topic. The result that you get from Google will be just what you would expect form a world-class search engine. Good stuff!
Some of the results you will just want to get rid of. The best portion will be helpful to you in your management of your Adwords. Google won't give you the number of searches for your related keyword terms, but they do offer to display for you the amount of traffic they may generate. You can choose this option by selecting the dropdown on "Show Columns" and choosing "Keyword Popularity".
The partly shaded bars tell you how much competition there is on each keyword, along with the comparative amount of searches each word receives.
"Global Search Volume Trends" is a great feature also. It gives you a monthly graphic, for the keyword, showing average searches.
Very clever. And very helpful in Google AdWords management. You get variations that Overture couldn't give you and information about your competition that you can't get from any other free service. And it doesn't cost you a penny extra.
On Wordtracker
If you use Overture's tool to find all of the searched-on variations of "learn German," then every result it lists for you will have those two words in it:
1,371 learn to speak german
916 learn german free
598 learn german online free
383 learn to speak german for free
108 learn to speak german online
100 german language learn online
73 learn swiss german
71 learn german software
69 learn german cd
Won't there be people interested in learning German use other phrases?
Sure are. There's also "study German" and even "study in Germany," not to mention the occasional guy who on a lark types in "learn Deutsch" or even "sprechen sie Deutsch."
How are you going to find those other keyword variations? Look at Wordtracker's Wide Search.
Let's say now that you're bidding on keywords for cell phones. Go to Wordtracker, and you'll get these suggested variations:
mobile phone
nokia
cellphone
cellular phone
ringtones
wireless
sony
ericsson
samsung
sanyo
motorola
bluetooth
accessories
The terms you get from Wordtracker can open up new market that might never have considered, all you have to do is let loose your imagination. You might be like others looking at the keyword list and decide that selling the accessories for Nokia phones is more profitable than selling the phones themselves. This kind of unexpected revelation is only one of many. Doing the research helps bring these to light. Keep your eyes open!
Wordtracker is not meant to provide cost per click projections or estimates of profit possibilities. It is only meant to draw your attention to the possible avenues you can take your keywords down. It can do this by
showing you all the variations people have typed in over the last 60 days, and
disclosing to you the number of searches your terms have gotten through Metacrawler and Dogpile.
Beyond including plurals and singulars, there aren't any other spelling varieties given, such as "cell", "cell phone" and "cellular". You have to run those through individually.
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