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Managing Your AdWords - Utilizing E-Mails |
By:
Kirt Christensen |
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Managing Your AdWords - Utilizing E-Mails
by Kirt Christensen
Use e-mail correctly, and your customers will stick around three times longer. It's the most personal online medium there is. With it you can sell to your customers again and again by building trust and creating an entire business around your own unique personality.
No discussion about Google AdWords would be complete if we didn't show you how to turn that expensive one-millisecond click into a long-term relationship. When someone clicks on your ad, Google charges you $.50 regardless of what happens next. If the guy leaves after five seconds, he's gone, and you'll probably never get him back without paying again.
You are paying 50 cents for five seconds of this guys time-WOW, that works up to be $600 per hour! That way of looking at it could be depressing, but, if that individual leaves their email address, you can correspond with them on an ongoing basis for a fraction of that 50 cents, or for free. With a choice between buying your $1,000 product and giving you his email address which is more likely? You can still sell him your product later.
With a more complicated sales procedure, it is even more important to divide it into smaller steps.
The Strength Of Your E-Mails Is Centered On Being Personal.
Run-of-the-mill advertisers have little respect for the personal nature of e-mail. They don't realize how easy it is to turn off otherwise receptive prospects to their message, just by violating that.
It is essential to write as an individual. The exception is, if you are writing to someone who is a part of a group where each member knows the other members. Otherwise always compose your emails on a personal vein. Speak to your client, one person.
1. A "From" Field that Shows You're a Real Person
Consider that if speaking to an individual in the text of your message is working than think how to apply that to other areas of the email. How about your "from" field. Look at the different impressions that these "from" lines make:
Bill Kastl
William Kastl
William D. Kastl
Nakatomi Corporation
William D. Kastl, Nakatomi Corporation
Nakatomi Sales Department
Bill Kastl, Nakatomi Sales
Be genial and intimate while avoiding the "spam" look. This can be challenging because people who create spam always try to give their messages the appearance of a message from a familiar friend. The solution is to include an item so pointed to their individual interests that a spammer could not have thought it up.
Select a "from" field that will cement your customers to you.
2. A Provocative Subject Line
The most important thing about e-mail is that its success or failure is all about context. E-mail subject lines work not because they follow standard copywriting formulas but because they tap into what specific people are interested in at a particular time.
If we showed you generic examples of e-mail subject lines, it would be almost impossible for them to not sound like spam. So let's take examples from a specific context that you understand: Google AdWords
When Google is NOT the Best Way to Get a Customer
Are Google Employees Spying on You?
Google's 'Don't Be Evil' and all that
Five Insidious Lies About Selling On The Web
The subject lines don't blare at the reader with cheap promotional verbiage, they are suggesting to the reader that there is a tale to be told. They intrigue them instead of repelling them.
Kirt Christensen's energetic manner of ADWORDS MANAGEMENT in managing over $612,000 of yearly spending for clients, has them praising about him! http://managemypayperclick.com This and other unique content 'adwords management' articles are available with free reprint rights.
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Article Source: http://www.statssheet.com/articles/article54711.html |
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