Five Proven Steps to Top Search Engine Rankings
by Daniel Z. Kane
Sure, there are millions of websites out there, but that doesn't mean it's impossible to get your website top rankings in Google, Yahoo, and other search engines. Only a few of those sites are after the same keywords you want to rank for, and even those sites that have "your" keywords on them may not be competition for you. For instance, if your website is about target shooting, you'll easily rank ahead of someone who mentions that target shooting is one of his or her hobbies.
You don't even have to worry about most of the other websites who want to be ranked highly for the same keywords you do, because most webmasters know very little about how to achieve good search engine rankings. And, those who do often engage in website promotion for a few weeks or months and think there job is complete.
If you're willing to continually work on your search engine rankings, you can get (and keep) rankings which will bring you lots of highly targeted traffic. Here's what you have to do.
1. Review your meta tags and make changes if necessary. There are any number of websites offering meta tag tips...many will actually create tags for you. Be sure your top keyword or top two keywords appear in your title tag, with your best keyword first, if possible. Be inclusive in the keyword tag, but don't "stuff" it and don't list keywords that don't appear on your site at least twice. List keywords in order of importance. Your description tag should be written to draw surfers in.
2. Subscribe to a few website promotion newsletters. You'll learn a lot that will help you. My favorite newsletter is the LED Digest http://www.led-digest.com/content/view/52/77/. Don't forget to read the archives.
3. Put icons on your website that will make it easy for your visitors to social bookmark it. You can find the code for icons on http://www.addthis.com/web-button-select.html.
4. Write articles and submit them to article submission websites. You can submit your articles individually or use a submission software tool or service. By including an author's box with your website URL at the end of your articles (like the author's box below, every page) every webmaster that adds your article to his or her site will link to you, helping to improve your search engine rankings (especially on Google).
5. Spend at least 3-5 hours a week on a linking campaign. First, submit your site to the major search engines and to the directories with a Google PR of at least 4. Then, identify and request links from the most popular sites related to the subject of your website. Of course, your direct competitors won't link to you, but if you find out who links to them, those webmasters may be happy to link to your site too. You'll find a great tool to see who links to your top competitors (and other great tools) at http://www.webuildpages.com/tools/default.htm.
The activities suggested above do not represent everything you can do to maximize your search engine rankings. But, in my opinion, they are the most important steps you can take to move your search engine rankings high enough to generate the quantity and quality of website visitors that can guarantee the success of your site.
Daniel Z. Kane has six websites with top ten search engine rankings. He offers all website owners a free, ten lesson course on website marketing . One of his top ranked sites is on online degrees . Click here to get your own unique version of this article.
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