On The Origin Of The Handbag
by Handbag Addict
Roughly 150 years ago, a brilliant scientist named Charles Darwin wrote a book. This book was the Origin of Species, and it was destined to become one of the foundations of modern thought. In this book, he laid out in great detail his revolutionary theory of natural selection, and explained a general outline of how every species came to be.
What has probably not occurred to you, though, is that other evolutions and histories can also be spelled out in such generalities. To take one example, chose totally at random, of course, consider the humble handbag. If you take a look at the history of the major fashion designers, you'll se some surprising similarities. Some common threads, that run through them all. And this is how I come to write this article, and call it... the Origin of Handbags!
Begin with a dream. Most of the major labels, such as Chloe, Fendi, or Krizia began with a single woman opening a shop. Of course, not every major label begins this way. Gucci, for example, began with a man opening a shop. Sometimes they sell clothing, sometimes not, but inevitably the founder discovers a sense of fashion.
In short order, the soon-to-be-famous designer begins showing their work, opening a shop and displaying their designs to the world. Sometimes they get married, sometimes not, but in either case this opening is only the beginning. Strong persistence and a good head for business lead to a rapid rise.
Although they may struggle in the beginning, as Guess did to get their jeans in stock, or are as instantly successful as Ralph Laurens ties, as soon as the public discovers their unique and stunning fashion they very quickly become famous. The founder of the company lives to see their brand recognized internationally, and very soon decides to expand.
At this point, the handbag enters. The company, being now fairly well known, starts to expand into other areas of fashion, including fashion accessories. Among these, are of course, the handbags. Each individual designer creates their own unique look and style, to match the style of their clothing, and they begin to sell handbags.
Whether you favour a classic Diego Rocha, or an elegant Prada, you cannot deny that each brand has its own look, it's own feel, it's own rare style to it. While everyone needs to wear clothes, handbags are optional, an accessory, and as such they are a blank canvas on which the designers work their magic, the one place they can be truly innovative and original.
Eventually, the founder of the label passes away, and control of the company goes to their children. Sometimes, as did Aldo and Rudolfo Gucci, they fight for control. In other cases, like the descendants of Adele Fendi, they cooperate and work together. Whatever happens, the label itself always stays within the family, and they watch as sales soar.
Gradually the rapid rose to prominence slows, as they gradually reach a point where they can rise no higher. With uncountable international awards to proclaim their fame, the brand has become a household name. Generally, at this point the name of the creator also achieves a similar level of recognition- for example, consider Roberto Cavalli. Can you think of anyone else, who compares to him?
This concludes our review of the Origin of Handbags. As you can see, there really is a simple blueprint, that every great fashion brand follows. Makes you wonder what else might have similar patterns, doesn't it?
Brought to you by the Handbag Addict, a fan of designer handbags. Click here to visit his site, the home of designer fashion. This article is available as a unique content article with free reprint rights.
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