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5 PR Power Tips From Jessica Simpson, Madonna And Paris Hilton |
By:
Michelle B. Williams |
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5 PR Power Tips from Jessica Simpson, Madonna and Paris Hilton
by Michelle B. Williams
Jessica Simpson, Madonna and Paris Hilton.
These ladies are major power-brokers of free publicity and media darlings. They know that the name of the celebrity game is learning how to get and keep their audience's attention.
How could you and your business benefit from applying some of their powerful self-promotion lessons? Here are 5 Free Publicity tips that you can apply to get your business and ideas, the attention and name recognition that you deserve.
1. Get your personality into the mix
Using grey, corporate speak will blend you with the rest of the forgettable stuffed shirts. Let your own unique personality shine. Instead of impersonal corporate communications, tell the story of you and your business. What personal challenges did you overcome to get where you are today? Are you a natural at what you do? What fun, social projects has your Company launched?
2. Share your personal struggles and triumphs
Jessica Simpson's popularity soared when news of her crumbling marriage surfaced. We can relate to others who are facing problems that we have struggled with ourselves. So inspire and bond with your target audience by sharing your own personal battles and triumphs.
3. Develop your own satisied clients into active, vocal fans.
Their average fan, can give you the latest news on Paris, Madonna and Jessica in a flash. You must leverage your satisfied customers to tell your story.
When you receive glowing praise from a customer, do more than just say thank-you. Get them to send in a letter, preferably along with a picture of them using your product, that you can use as a testimonial. This is known as leveraging social proof.
4. Break out of boring, traditional boundaries
Madonna has successfully reinvented herself decade after decade by pushing the boundaries. Likewise, you can step outside your industry soap box. Support local charities with more than just a check, start up your own awards service, start a podcast. Remember, no one ever talks about the plain vanilla.
5. Escape the -perfection trap- Name any major talent that Paris Hilton has? At best she's an ok actress and a sub par cover singer, but she does not let that stop her from putting her work out there. Stop waiting for your ideas, projects to be perfect, they will never be. Do the best that you can to get your ideas out there and let your audience tell you what they want more of.
It used to be that having a quality service or product was enough to get customers to beat a path to your door. Not anymore. As the level of advertising noise continues to rise, finding a way to get noticed in your marketplace is becoming harder and harder.
A greater use of free publicity strategies is a low budget method to reach your audience as they become more time strapped, ad weary and cynical.
So what's a hard working author, real estate agent, chiropractor or small business owner to do to get a share of the publicity goldmine- if they don't have the family fortune to hire a publicist on a $10K monthly retainer?
Simply leverage the awesome power of free web2.o publicity and the hot popularity of web2.0 sites like myspace.com
You can win the web2.0 publicity game. The lowest hanging goalpost in the web2.0 free publicity game is My Space.
The best part is that MySpace is free to join and you can establish your online presence in a matter of five minutes or less, with a host of free tools that MySpace places at your fingertips. See you on myspace.com
You too can Mine the MySpace Free Publicity Goldmine. Make sure you get your Free AUDIO on How to get Free Publicityon MySpace. Warning:Getting many Friends on MySpace is just the beginning of Life as a MySpace Legend. Click here to get your own unique version of this article.
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Article Source: http://www.statssheet.com/articles/article54263.html |
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