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Tips To Make Text Link Ads Pay Off |
By:
Jeff Alderson |
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Tips To Make Text Link Ads Pay Off
by Jeff Alderson
Many website owners are happy to make a trickle of money for their efforts, but others really want to push the envelope. If you fall into the latter category, you're not alone. To achieve a higher level of success, a lot of publishers turn to Text Link Ads. This can be a great option, but a little strategy should come into play to really make these ads pay handsomely.
Text Link Ads is a fairly well known website where site publishers and potential advertisers can sell or buy links on other websites or blogs. The affiliate program itself pays off very well for publishers who can make it work for them. Through this program, publishers can garner $25 for each referral of another publisher or advertiser that they manage to send to the TLA website. A referring publisher gets paid the $25 for each publisher that puts advertising scripts on the sites for a minimum of seven days. The program also pays out when potential advertisers buy a link. The payments come monthly through snail mail checks or via PayPal.
Although TLA's affiliate program sounds like an easy one to cash in on, it can actually take some work to realize big rewards. Strategy is often required to get visitors on your site go to TLA's and actually sign up for the program. Since they have to do this for you to earn money, working to increase conversion rates is very important here.
A popular way to increase click through rates and earning potential is to ensure TLA ads have good placement on your site. Making sure these ads are visible is vital. It's also not a bad idea to include a second link with your referral information on the same page as the box ad. Duplication is not a bad thing in this case.
Although better ad placement can really help with getting visitors to click through, there is more work that needs to be done. Since TLA requires action for its affiliate program to pay off, working to increase the conversion rate can be rather helpful. Although it's not necessarily easy to get publishers through the TLA process due to their acceptance requirements, advertisers are another story. The real trick to making money from TLA's affiliate program is to target potential advertisers.
Several options are available to help increase earnings through TLA. The best ideas are broken up into three areas: the placement of ads, compensating for banner blindness and self-run promotions.
If the TLA affiliate program is going to be successful, people have to see the ads. There are some great ideas to help make them stand out. They include including TLA text links or even banners following each blog post or website article, making sure ads appear in the top of the page, making sure the ads are linked in the site's "links" section and rotating ads. It can also help to have friends, family members, co-workers and acquaintances review ad placement and give their input on what catches their eyes. Creating special TLA landing pages can be rather helpful, too.
Overcoming visitors' ability to be completely oblivious of banner ads is another major obstacle. One way to do this is to create personalized banner ads that don't include TLA name. Another involves creating special recommendation pages that are linked to from the banners, rather than the affiliate program itself. Put the affiliate links on that presell page instead.
To really make money, it often pays to promote your TLA affiliate program. This can be done by using Adwords to send people to your presell page, buying linked forum signatures, hiring people to post blog comments about the program with your link included, sponsoring online activities and more.
Increase conversion rate is another issue. To do this, some publishers have created contests for those who sign up for TLA. Others have offered cash back programs and even special free ad pages for those who sign up for TLA using a site's referral link. The choices here are many. Creativity can really work wonders for obtaining conversions.
The TLA affiliate program can be a rather lucrative one if it's worked correctly. Taking the time to tweak your site, promote your affiliation and entice readers to act can really help.
Author Jeff Alderson is a Florida based software developer. He is an expert on search engine traffic. To boost profits, Jeff recommends using a keyword analyzer to find money-making keywords Click here for other unique 'online promotion' articles.
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Article Source: http://www.statssheet.com/articles/article54164.html |
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