Adwords Tip: Are Your Adgroups a Disaster?
by Kirt Christensen
Adwords is a phenomenal way to get laser-targeted traffic to your site quickly, but it does have a steep learning curve...
...What a ton of pressure when it's your business funds that are being spent!
So, here's a quick tip from a 10-year veteran of the PPC marketing game, and an easy way to up the ROI you get from Adwords:
An important measure of your Adwords account is how effectively you have your Adgroups arranged.
Don't fall into the vicious mistake of only creating a few of adgroups per campaign and then stuffing them withthousands of keyword phrases and hoping for the best.
Save yourself lots of pain and frustration, don't do this!
Trouble in that this is like giving Google permission to "gouge" you, and you'll end up paying way more per click, suffer from lower CTR's due to poor relevance of your ads, and most likely be nailed with poor quality scores.
Always remember, "relevance" is key on Adwords!
Since it's virtually impossible to write ads that are targeted, specific and "relevant" for hundreds or thousands of different keywords all in the same adgroup, you need to "break out" keywords into their very own adgroups.
For high-traffic keywords, this could mean one keyword (with the three different match types, broad, phrase and exact) per adgroup, and that's it!
Even for lower traffic keywords, have no more than 15 to 21 keywords per adgroup.
After you "break out" the keywords into their own new adgroups, notice how much easier it is to write focused ads, using the keywords as much as possible in the ads.
Your ROI on your Adwords investment will instantly increase, overnight, along with lowering your per click costs and increasing your CTR!
Kirt Christensen delivers aggressive
Adwords management, tracking over $612,000 of yearly spending for clients that rave about him!
http://www.ManageMyPayPerClick.com You are welcome to reprint this article - but get your own
unique content version here.
