A Unique Home Selling Opportunity
by Hal James
It is a buyers? market, so you simply can't sell your home, right? Wrong. You just need to give some effort and take advantage of opportunities. As the weather warms up, your community may give you one if you pay attention.
Consider for a moment retail companies. Do they just plop down their stores wherever they can and hope for the best? Of course not. They spend a lot of money analyzing the best location to grab your attention and your money.
This store placement strategy is all about something known as traffic. You and I are the traffic. We might be driving by on a busy road or we might be walking around in a mall. The point is we are going to see that store continually and may go in to buy something.
So, what does this have to do with selling your home? Yes, you would like to be on a lot that has tons of traffic walking and driving by, but most homes aren't situated as such. A couple weekends a year, however, this may change.
As we roll into spring, the days are getting longer and warming up. While people talk about national trends in real estate with little accuracy, there is one trend that works each and every year. As spring comes on, the real estate market heats up.
People are starting to make use of their weekends. As the weather continues to warm up, entire neighborhoods are waking up. Many, in fact, are holding events to celebrate it. These may be fairs, concerts, large picnics or whatever. And here lays opportunity.
If there is some type of gathering in your community, you have an opportunity to expose your home to lots of potential buyers. People must park and walk to most events. This means there is going to be traffic going past your home.
As people walk around, you want to get in front of them. The best approach is to hold an open house and market it with plenty of signs. Many people will come in. For those that do not, put a sign with brochures next to the road so they can grab them.
This may sound a bit extreme, but do you want to sell your property or not? With this approach, you can get the attention of more buyers in a day than you will with all the rest of your marketing efforts combined. Now, is that worth it?
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