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Search Engine Optimization Suggestions |
By:
Halstat Pirres |
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Search Engine Optimization Suggestions
by Halstat Pirres
SEO is the process and art of getting high rankings on Google, Yahoo and MSN. After years of formulaic approaches, it is now a simplified process. Here are some nuggets of advice that may help your efforts.
1. PPC or SEO Marketing ? Deciding whether to pursue PPC or SEO is a fairly simple problem. If you site is new, start with PPC. Run it until your seo efforts start to take effect. As you gain rankings, turn off the corresponding PPC ads.
2. Daily Fresh Content ? If you want to make the search engines sit up and notice you, add a daily tip to your site. Use automated software to preload the tips.
3. Determining SEO Competition ? You should always use Word Tracker for your keyword research. Make sure to use the competition tool to determine how many people are trying to get ranked under a keyword phrase.
4. Meta Description Tip ? Your meta description is an important part of optimizing a page. To maximize the impact, your meta description should be the exact text in the first paragraph of the text on the page in question.
5. SEO Goals - The key to seo is setting your goals and sticking to them. It can take a while to get rankings, particularly if your site is new. If you get discouraged, just try to think how great it will be when you pop into the top 3 on your keywords.
6. What Is KEI? ? KEI is a term of art in search engine optimization. It refers to whether a keyword phrase is worth trying to get ranked under. A KEI over 10 is worth pursuing. Higher is better.
7. Checking Yahoo Rankings - Google and MSN will often vary the rankings for a site on a daily basis. Yahoo tends to stick and sit. You only need to check your rankings on Yahoo once every two weeks or so.
8. Black Hat Optimization ? Black hat optimization refers to finding some trick to get rankings. Sounds good until the ranking process changes and you lose all your rankings. Be patient and go for long term, stable rankings.
9. The Keyword Box - When developing keyword lists for your optimization efforts, try to think beyond the subject matter of the site. Throw in catch all phrases such as "problems", "gifts" and so on as appropriate.
10. Most Important Search Engines ? The most important search engines are Google, Yahoo and MSN in that order. Why? The control the most searches on the web. Search engines like Alta Vista are irrelevant.
PPC is the lazy man's solution, but search engine optimization is where the ultimate best return on investment will be found. Start with PPC for a new site, and gradually evolve into a pure seo marketer as you get rankings.
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Article Source: http://www.statssheet.com/articles/article53777.html |
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