A Guidebook On Domain Name
by Simon Krandock
If you are doing a business, you cannot avoid having a domain name. Since the best way to be known is to advertise on the Internet, you will need a domain name by which Internet users get into your website. A domain name is the text name equivalent to the numeric IP address of a PC on the Internet.
Most people wonder whether they really need domain name or not. Well, for their business to be successful, they do need a domain name. Business is about building up credibility. Having a domain name is the first step towards that. Having a domain name like
www. yourcompanyname.com makes your customers feel comfortable while doing business with you. There are many search engines that give importance to the home page of a particular domain.
Not that your business depends entirely on a domain name, but it does go a long way in determining success. So you must choose a domain name intelligently. First, you must select a proper register web address from the various options like .net, .org, .biz and others. However, ?.com? is the most popular extension and also it lends more credibility to your business. You can just use alphabets, numbers, and dashes as domain names but make sure there are no spaces and special symbols, because they are not permitted. Domain names are not case sensitive either.
The name should be short and simple -- not more than 14-16 characters. A catchy name catches attention, so make it creative and exclusive, and never long and confusing. It should be easy to remember. Also, add a couple of keywords in your domain name to help search engines rank them. It's important that the register domain name reflects the business you are in.
You can get ideas about domain names from the old domain names that are no longer in use. However, this can be a risky proposition if the domain name is in use. That can land you into a copyright infringement issue. So, be very careful while choosing a domain name from the Internet.
You must avoid registering domain names with your web host. This is so because if you decide to change your host, you will need to move your domain too. Trust me, it is a great hassle. So it is better to split both aspects.
You can even go in for more than one domain name. You can register your company's name in full as well as in short. There are people who register wrongly spelt names of their websites. This way, you can be sure you have them all and no one else can tread in your domain.
Once you have decided on a domain name, you must ask around and take a vote for the best name. Two brains are better than one, and many opinions will help you visualize how your domain name will be finally received out there. It is a good idea to ask your friends, relatives, colleagues, employees and others for ideas. You will be surprised how many ideas will come flowing your way. Make use of them.
Also take the price factor into consideration. Since there is much competition the prices have come down quite a bit. You can make a decent bargain if you spend some time and shop around.
Simon Krandock specializes in helping clients to find the ideal
domain. For more information on how to transfer or
register a web address, visit his site. You can get a
unique content version of this article.
