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Critical Tips For Your Online Marketing Efforts |
By:
Spencer Pirres |
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Critical Tips for Your Online Marketing Efforts
by Spencer Pirres
Marketing in the real world and on the web are two completely different things. Following is advice you can use to tweak your internet marketing campaigns.
1. Offering an Affiliate Program ? Many sites consider the option of offering an affiliate program to get others to promote their sites. While this is pretty standard, make sure you are comfortable with others using your brand in just about any way you can imagine.
2. New Customers vs Old Customers ? Many sites focus all there marketing efforts on getting new clients. While this is natural, it should not be done to the exclusion of old customers. Drip market on old customers by sending them discount and sale offers.
3. Publishing Articles in Directories ? To promote your site, it often makes sense to publish articles to gain links and publicity. There are thousands of article directories, but the biggest is Ezine Articles.
4. First Internet Marketing Step - When it comes to internet marketing, the first step you should take is clear. Research! Figure out what keywords your prospects are using and incorporate them in your site.
5. PPC vs SEO - The debate between PPC and SEO is a non-starter. If you don't have rankings, market with PPC. If you do, turn off all PPC ads for keywords under which you rank in the top 10.
6. Paying Search Engines for Traffic ? Search engines sell traffic through something known as pay-per-click marketing. For most new sites, it is a good way to get immediate traffic. Just make sure you are making more money than you are spending.
7. Monitoring Rankings - Once you start to get rankings in Google, Yahoo and MSN, there is a tendency to check them every day. Don't. It is a huge waste of time. Check them no more than once or twice a week.
8. Google vs Yahoo - Google and Yahoo are the two biggest search engines out there by traffic. There is really know competition, however. Focus your marketing on Google. Yahoo should be a secondary concern.
9. AOL vs Google - Is AOL or Google a better marketing forum for you? Well, it is a trick question. Google provides many of the search results for AOL. Focus on Google and you will appear on AOL.
10. Spam versus Email Marketing ? Everyone hates spam, but online sites love email marketing. If you are considering it, you need to make sure you are in compliance with the CAN-SPAM Act or risk going to jail.
Advice is one of those dime a dozen things. Everyone has it to give and they often won't shut up about it. I am probably no different, but I can say the above has helped me make money on the net.
Spencer Pirres is a search engine optimization consultant with MarketingTitan.com. Don't reprint this exact article. Instead, reprint a free unique content version of this same article.
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Article Source: http://www.statssheet.com/articles/article53743.html |
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