The toy and game market is highly competitive and children are discriminating customers. One of the most successful companies is Tomy, formed in Japan in 1924. Their products have a reputation for being well made and durable. They are fun to play with and the company keeps up with the times and develops original, new lines. These toys are popular across the world, especially in the United States and the UK.
In addition to toys and games, the company also sells a range of practical items such as baby monitors and baby carriers. The in house product range is available with licensed products that Tomy has permission to supply. These include the well known brands of Thomas and Friends, Pokemon and Disney.
The product list is extremely varied from pre-school toys to electronic games. The Tomica range of die cast model vehicles is amongst the most popular. The brand started with models of Japanese cars but then expanded to British, American, Italian, German and French vehicles. Lorries, buses, taxis and commercial vehicles are also available. Recent models have included Subaru and Hummer. Serious collectors like to collect the line, which began in 2001, made to more demanding production levels and including classic cars such as the MINI Cooper. Accessories are also sold in the form of model shops, restaurants, petrol stations etc.
Another very popular line is Zoids. These are model creatures inspired by android hybrids with mammals, dinosaurs and insects. There are more than 200 different versions and they have their own comic book stories to create a whole world of their own. There are anime and manga versions, popular both in and outside of Japan.
Atollo is a construction toy that helps young children to develop their manual dexterity. This toy is three-dimensional and is a fun way of teaching spatial awareness and creativity. Rummikub is a game for all the family to sit round and play. It's a tile based game with an intricate set of rules, suitable for two, three or four players. Tomy also likes to develop quirky items such as the Flip Flap. This solar powered ornamental plant is a common sight in gardens and a real conversation starter!
Traditionally inspired toys are complemented by the latest in electronic technology to meet the needs of the 21st century. Caveman is a hand held electronic game that involves stealing eggs from a dinosaur. Tomy looks to the future, continuing as a modern, enterprising company.
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