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What Is The Difference Between "Store Brand" And "Professional"
Cosmetics? |
By:
Adem Martin del Campo |
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Everyone has heard the cliché "you get what you pay for". This
is the main difference between professional cosmetics and store
brands. You have to say to yourself "How come I can buy eye
shadows in the store and they only cost $2.00?" The reason is
the quality of the products in just not as good. Let me give you
some practical examples. First let's look at foundation. Most of
the foundations found in stores that are liquid are just that,
liquid. In order for that foundation to have the consistency of
water there has to be a large amount of water in it. You are
also playing a guessing game when you have to choose the "right
one". This is the reason why we charge more for our
Custom-Blended Foundation. It is a cream-based formula with
SPF-15 sun block, so it will moisturize and protect your skin
while you wear it. Since we custom-blend our foundation you can
be assured that it is the right color and shade for your eye
color. This is important because you will notice that our
foundation will not change colors on you over the course of the
day. Another benefit is that it does not contain any waxes to
cause it to crack or wrinkle after a short period of time. You
can already start to understand the differences. Let's move on
to lipstick.
Lipstick seems like a pretty general thing, but it isn't. Most
of the "long-lasting lipsticks" tend to stain your lips and make
them dry like the desert; whereas our lipsticks are cream-based,
so they will stay on a long time and not dry your lips while you
wear them. A great way to change the look of each of our
lipsticks is to use your blush color as a base. Try that with
the "long-lasting lipsticks" you will not see any difference, so
you end up having to buy a larger variety of them in order to
see any change.
While walking through the store you might notice a new eye
shadow you like. Stop and think about it. What am I really
getting? Most of the store brand eye shadows contain waxes that
when mixed with the oils in your skin will start to crease and
wrinkle much like the foundation mentioned earlier. Our eye
shadows go on smooth and they can be applied either wet or dry.
When applied wet they become water resistant, so a night out
dancing is no problem.
Have you noticed that a lot of store brands are going towards
compact powders instead of loose powder? You say to yourself
"this seems more convenient". There is a reason they have to
make it so "convenient" - you are going to need to "freshen up"
all day long. Our powders are so finely processed that once you
apply them in the morning you will not need to reapply it later
in the day. Now of course if you are out in the sun being
active, I am not saying that you will not need to freshen up
later. What I am saying is that during normal activity like when
you are at work there will be no need to reapply your powder.
This will make your powder last a lot longer.
You just finished applying your make-up and you are about to put
on your mascara. You open it and find out it has dried up again.
Many of the companies that are producing "waterproof mascara"
are still trying to figure out a way to keep their mascara
waterproof without flaking and drying the eyelash. This is a
pretty hard task for chemists with 10 years of college to figure
out. Our mascara leaves your lashes thick and soft. There are no
staining agents to cause our mascara to flake or dry your
lashes. Those same staining agents are what cause the
water-proof mascaras to dry out so fast. Even though they are
charging less for their mascaras, the store brand manufacturers
know that you will never be able to use the entire tube.
I have saved the best for last, concealer. When you browse our
website you will notice we do not sell anything named concealer.
The reason for this is it is not needed. Our Beige Eye-lite is a
highlighter. This is used to lighten dark areas of the face like
dark circles under the eyes, frown lines and other wrinkles or
blemishes. The benefit to using our Beige Eye-lite is that it is
creamy to blend seamlessly with the rest of your make-up, and
you will still get the coverage you are looking for. The problem
with a lot of the concealer is they are formulated like lip
balm, so no matter how much you blend you can still see them.
I am not here to tell you what you are using is wrong. If you
have been with us at Make-up by Armando since we started our
website in December of 1999 you know our philosophy is to help
our visitors get the tools and information the professionals
use. I am merely showing you what you are buying for $2.50. We
sell and promote our cosmetics because we know how well they can
help everyone. We have had our own line of cosmetics since the
early 70's. Just look at the facts and decide for yourself if it
is really worth buying "store brand cosmetics."
Make-up by Armando - Your Beauty Solution
http://www.makeupbyarmando.com/
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Article Source: http://www.statssheet.com/articles/article46659.html |
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