Internet Advertising Schemes to Avoid
For those of you who have Home Businesses on the Internet, you
know by now that you have to develop a steady stream of traffic
to your website in order to produce enough sales to grow and
substantiate your business. Bottom line…no traffic = no sales.
No sales = failed business.
During my two years on the Internet, I have tried many forms of
advertising that have been less than successful. I am writing
this article to all the “newbies” out there who flock to these
forms of advertising because they are easy and free, and after
these advertising methods have produced none of the desired
results, they leave with a feeling that they have been scammed
and that the Internet is not the virtual marketplace that
everyone has raved about.
In reality, the Internet is the virtual marketplace of the
future and is producing mind-boggling sales for the
entrepreneurs who are pursuing effective advertising methods.
The first form of advertising that leaves the worst taste in my
mouth is called FFA advertising (Free for All). In my opinion,
FFA sites prey on “newbies”, promising that they will put their
ad on thousands of websites, often supplying the newbies with
automated software so they can accomplish this with one click of
the button.
Then their ad is placed on thousands of different FFA sites at
one time. What they don’t tell you is that these pages your ad
is placed on are never seen by the general public, because they
aren’t listed in any search engines, directories, or any of the
mainstream traffic locations.
To add insult to injury, while you’re using the automated
software to place your ad on a thousand FFA pages, millions of
other newbies are doing the same thing. There isn’t enough room
on these FFA pages for all the incoming submissions, so your ad
may be on these FFA pages for 30 minutes max, and is then
dropped.
The real scam behind these FFA sites is that you have to provide
your email address in order to submit to them. These email
addresses are a free for all for whoever wants to use them. Your
inbox is then bombarded with hundreds if not thousands of junk
emails each day of people wanting you to join their opportunity.
The next advertising method that produces less than desired
results is the surf for clicks programs. While these are not
half as bad as the FFA sites, they are about 99% ineffective.
Basically, the way the surf for clicks programs work is that you
are required to view various websites for a short period of
time, for every website that you view, you will earn a credit.
If you look at ten websites and earn 10 credits, your website
will in-turn be shown to someone else 10 times.
Let’s look at this surf for clicks logically. Who are you
advertising to? You are advertising to other network marketers
and Internet business owners. If they already have a business,
then how many do you think will sign up for yours? What are they
looking for? They are looking to get traffic, the same as
you…they are NOT looking to sign up for another program or
purchase a product.
You must understand that you need to put your opportunity in
front of the general public. Where does 85% of all the Internet
traffic come from? It comes from the Search Engines.
Getting a listing in the search engines is also “targeted
traffic”. Meaning that someone has to input a keyword
combination that is associated with your website, and when your
site is displayed, its because your site is specifically
targeted to what they are looking for.
When this happens for you, you truly will be successful in your
business.
There are many other forms of advertising on the internet that
produce poor results, but these are the two biggest hitters that
come to mind.
If you’re a “newbie” and need a mentor to steer you in the right
direction, please visit my site at:
http://www.101homebusiness.org
There is no need to sign up for my opportunity either. I offer a
free tutorial that will guide you towards starting and
maintaining your business. http://www.101homebusiness.org utorial
Best Wishes for your future success and prosperity!
Rebecca Gilbert
|